How Tipalti Creates Killer Target Account Lists, Increased Conversion Rates by 20% With Look-alike Modeling

October 18, 2017

Building a target account list for account-based marketing (ABM) is no easy task. Traditional lead and account list vendors are blunt objects, and often generate even more work for Marketing and Sales, by providing inaccurate, irrelevant and duplicate results.

Tipalti used Leadspace's unique look-alike modeling, powered by Artificial Intelligence, to automate their account building process and find net-new target accounts that closely resembled their best customers.

By ensuring that only new, qualified accounts make it into their account list, while freeing Marketing to focus on running creative, effective campaigns, Tipalti quickly saw impressive results.

Read the full case study above for more details.

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