Alicia McCarty

  • Not Just for the Data Scientists: The Need to Expand Data Access Across the Organization

    Not Just for the Data Scientists: The Need to Expand Data Access Across the Organization

    Article originally published in Analytics Insight. Artificial Intelligence (AI) is changing our world – from developing new cures to improving transportation systems. It’s also fueling myriad...

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  • How to Find and Track Your Real Customers

    How to Find and Track Your Real Customers

    Article originally published in Destination CRM, reposted here with permission. “The myth is that target marketing is a straightforward science, but the reality is this: the most valuable target...

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  • How the Rise of Data is Propelling ABM Success

    How the Rise of Data is Propelling ABM Success

    This article was originally guest-posted on the Marketo Blog, and republished here with permission. We live in a business world that is dominated by data. In fact, data is one... The post How the...

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  • 3 Ways Artificial Intelligence is Helping Demand Gen Marketers Right Now

    3 Ways Artificial Intelligence is Helping Demand Gen Marketers Right Now

    This article is the third in a series of Leadspace blogs explaining the exciting, emerging phenomenon of Artificial Intelligence for B2B marketing. I’m one of that rare breed of people... The post...

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  • Microsoft, Marketo and Facebook’s 5 Tips for Focused, Effective Marketing

    Microsoft, Marketo and Facebook’s 5 Tips for Focused, Effective Marketing

    What’s the difference between a winning demand generation strategy, and a mediocre one? Marketing leaders at Facebook, Microsoft and Marketo weigh in.

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  • 5 Marketing Tips to Start 2017 with a Bang

    5 Marketing Tips to Start 2017 with a Bang

    Q4 can be a slow period for most B2B marketers, especially the few work weeks in December. But as tempting as it might be to take it easy and enjoy... The post 5 Marketing Tips to Start 2017 with...

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  • What is Account-Based Marketing?

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  • Leadspace and LeanData Partner to Drive ABM with Unparalleled Combination of Predictive Analytics and Lead Management

    Leadspace and LeanData Partner to Drive ABM with Unparalleled Combination of Predictive Analytics and Lead Management

    Leadspace-LeanData partnership gives B2B marketers an unprecedented ability to increase conversion rates for demand generation and account-based marketing (ABM).

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  • Following Record Growth, Leadspace Hires CFO and Sales VP to Continue B2B Enterprise and Mid-Market Leadership

    Following Record Growth, Leadspace Hires CFO and Sales VP to Continue B2B Enterprise and Mid-Market Leadership

    Ed Schaffer and Caset Howe recruited as Chief Financial Officer and Vice President Sales, as Leadspace continues B2B Enterprise and Mid-Market leadership.

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  • Oracle Data Cloud and Leadspace Partner to Bring B2B Data and Intelligence, Powered by Predictive Analytics, to B2B Audience Marketplace

    Oracle Data Cloud and Leadspace Partner to Bring B2B Data and Intelligence, Powered by Predictive Analytics, to B2B Audience Marketplace

    Individual-level, cookie-based ad tech used to be one of those cool things only B2C marketers got to play with. Not anymore - now B2B marketers can use it too...!

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  • Three Pioneering B2B Demand Generation Marketers Join Leadspace Customer Advisory Board

    Three Pioneering B2B Demand Generation Marketers Join Leadspace Customer Advisory Board

    Charles Eichenbaum of Microsoft, Eric Lewis of RingCentral and Jason Seeba of BloomReach join Leadspace's Customer Advisory Board.

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  • Leadspace Announces High-Profile Hires To Continue Leadership in B2B Predictive Analytics

    Leadspace Announces High-Profile Hires To Continue Leadership in B2B Predictive Analytics

    Travis Kaufman joins Leadspace from Marketo as Vice President of Product; Sherrod Patching joins Leadspace from BrightEdge Technologies as Vice President of Customer Success.

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  • New Leadspace API Enables B2B Predictive Analytics

    New Leadspace API Enables B2B Predictive Analytics

    Leadspace API empowers sales and marketing to incorporate the company's industry-leading real-time data, lead enrichment and predictive scoring inside all major CRM and marketing automation platform.

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  • Leadspace Taps Brian Bachofner to Accelerate Strategic Alliances & New Channel Development

    Leadspace Taps Brian Bachofner to Accelerate Strategic Alliances & New Channel Development

    Bachofner brings nearly a decade of deep expertise in building strategic alliances in the predictive analytics space.

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  • Leadspace Raises $18M to Accelerate Growth As B2B Marketers Embrace Predictive Analytics

    Leadspace Raises $18M to Accelerate Growth As B2B Marketers Embrace Predictive Analytics

    Leadspace raises $18 million in new funding to continue customer growth and solidify its position as a market leader in the B2B predictive analytics space.

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  • Leadspace Named 2015 SIIA CODiE Finalist for Best Sales & Marketing Intelligence Solution

    Leadspace Named 2015 SIIA CODiE Finalist for Best Sales & Marketing Intelligence Solution

    SIIA CODiE Awards have recognized product excellence for 30 years in over 85 categories in the Content, Education and Software industries.

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  • Leadspace Doubles Customer Roster, Helping over 100 Enterprise Customers Drive Millions in New Pipeline with B2B Predictive Analytics for Sa

    Leadspace Doubles Customer Roster, Helping over 100 Enterprise Customers Drive Millions in New Pipeline with B2B Predictive Analytics for Sa

    With B2B predictive analytics increasingly becoming a requirement for all B2B marketers, Leadspace is quickly gaining traction.

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  • HG Data and Leadspace Partner to take Predictive Analytics and Sales Funnel Analysis to a New Level

    HG Data and Leadspace Partner to take Predictive Analytics and Sales Funnel Analysis to a New Level

    As part of agreement, Leadspace will integrate HG Data into its predictive lead scoring and profiling algorithms to help companies better target customers at both the company and contact level.

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  • Leadspace, DataStax to Demonstrate How to Build a Billion Dollar Pipeline with Social-Powered Demand Gen at Dreamforce 2014

    Leadspace, DataStax to Demonstrate How to Build a Billion Dollar Pipeline with Social-Powered Demand Gen at Dreamforce 2014

    Leadspace and Datastax presented together at Dreamforce 2014 conference: “How to Build a Billion Dollar Demand Gen Pipeline from Scratch”.

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  • Leadspace Adds Eloqua to its Social-Powered B2B Demand Gen Solution

    Leadspace Adds Eloqua to its Social-Powered B2B Demand Gen Solution

    B2B social powered demand generation pioneer Leadspace announces partnership with Oracle, integration of Leadspace with the Eloqua marketing automation solution.

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