Ari Soffer

  • How to Use Intent Signals: 4 B2B Marketing Tips

    How to Use Intent Signals: 4 B2B Marketing Tips

    What if there was a way your sales team could be notified when an account was ready to be pitched your product or service? It sounds too good to be true, so it probably is…right? Not exactly....

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  • How to Zero In on Your Ideal Customer Profile

    How to Zero In on Your Ideal Customer Profile

    What’s the best way to make your B2B company stand apart from competitors? Is it to have a bigger and better logo? How about a bigger and better budget?  Not at all. The key to growing your B2B...

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  • How to Use ICPs and Buyer Personas for Sophisticated Segmentation

    How to Use ICPs and Buyer Personas for Sophisticated Segmentation

    You created an ideal customer profile — what next? If you’re like most businesses, you’re using ICPs to develop your marketing campaigns.  The issue with this is that your data may be incomplete....

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  • Target Acquired: What to Do with Your ICP

    Target Acquired: What to Do with Your ICP

    You created an ideal customer profile for your B2B marketing campaign. Now, it’s time to implement it.  But how? Having an ICP on hand is key to making your account-based marketing work — but only...

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  • Is Your Marketing Automation Platform Ready for a Customer-Obsessed Marketing Strategy?

    Is Your Marketing Automation Platform Ready for a Customer-Obsessed Marketing Strategy?

    Did you know that customer-obsessed B2B companies are 2x more likely to grow their annual revenue by at least 10 percent? When you look at the data — and more importantly the logic behind it —...

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  • Brave New World: A Look Ahead at AI in Marketing

    Brave New World: A Look Ahead at AI in Marketing

    What’s the number one resource marketers need to run a successful campaign?  Data.  Without data, you’re developing strategies that are as effective as throwing darts in the dark. You’ll win some,...

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  • What’s the Difference Between an ICP and a Buyer Persona?

    What’s the Difference Between an ICP and a Buyer Persona?

    Do you know what a buyer persona is? How about an ideal customer profile? Have you ever gotten these two terms confused?  If so, don’t worry; you’re not alone. Both have a lot in common, but each...

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  • Is Your B2B Business Ready for a CDP?

    Is Your B2B Business Ready for a CDP?

    In the past, businesses struggled with collecting valuable data about prospects. Now that companies have access to CRMs and DMPs, there’s an abundance of data floating around.  The problem now is...

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  • ABM Experts’ Top 10 Tips for Successful Digital Advertising

    ABM Experts’ Top 10 Tips for Successful Digital Advertising

    How far we’ve come… Until recently, effective digital advertising was just a pipe-dream for most B2B marketers. Unless you had an enormous budget to throw at it, digital ads rarely performed well...

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  • Sales and Marketing Ops: The Key to Alignment in a Data-Obsessed World

    Sales and Marketing Ops: The Key to Alignment in a Data-Obsessed World

    Aligning Sales and Marketing has always been a major challenge for B2B companies. Overall, industry surveys show that B2B marketers understand their primary goal is to support Sales’ objectives....

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  • Sales and Marketing Ops: The Key to Alignment in a Data-Obsessed World

    Sales and Marketing Ops: The Key to Alignment in a Data-Obsessed World

    Aligning Sales and Marketing has always been a major challenge for B2B companies. Overall, industry surveys show that B2B marketers understand their primary goal is to support Sales’ objectives....

    Read Article
  • 5 Reasons B2B Marketing and Sales Need a Customer Data Platform

    5 Reasons B2B Marketing and Sales Need a Customer Data Platform

    B2B data requirements are complex, particularly for Marketing and Sales. We need a lot of it, both in terms of overall coverage and depth; we need data on people (demographics)... The post 5...

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  • 5 Reasons B2B Marketing and Sales Need a Customer Data Platform

    5 Reasons B2B Marketing and Sales Need a Customer Data Platform

    B2B data requirements are complex, particularly for Marketing and Sales. We need a lot of it, both in terms of overall coverage and depth; we need data on people (demographics) and companies...

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  • Hard Data Point And Shoot: Targeting Customers With AI Accuracy

    Hard Data Point And Shoot: Targeting Customers With AI Accuracy

    This article first appeared on MarTechSeries. Here are just a few eye-opening statistics: Marketers’ number one challenge is understanding customer interactions across all touchpoints. A Forbes...

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  • Hard Data Point And Shoot: Targeting Customers With AI Accuracy

    Hard Data Point And Shoot: Targeting Customers With AI Accuracy

    This article first appeared on MarTechSeries. Here are just a few eye-opening statistics: Marketers’ number one challenge is understanding customer interactions across all touchpoints. A Forbes...

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  • What’s the Secret to Leading a Successful Startup? And What Can B2B Marketers Learn from the NSA?

    What’s the Secret to Leading a Successful Startup? And What Can B2B Marketers Learn from the NSA?

    What’s the one thing marketers all want — whether they’re in B2B or B2C; whether they’re selling shampoo or cloud communication software? What can the laws of physics teach us... The post What’s...

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  • What’s the Secret to Leading a Successful Startup? And What Can B2B Marketers Learn from the NSA?

    What’s the Secret to Leading a Successful Startup? And What Can B2B Marketers Learn from the NSA?

    What’s the one thing marketers all want — whether they’re in B2B or B2C; whether they’re selling shampoo or cloud communication software? What can the laws of physics teach us about Marketing? And...

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  • Seeing is Believing: How Our Customers Use Intent Data and AI to Achieve Amazing Results

    Seeing is Believing: How Our Customers Use Intent Data and AI to Achieve Amazing Results

    We’ve spoken a lot in this blog about how intent data can help improve Sales and Marketing results. But as the saying goes: Seeing is believing. That’s why we’re so... The post Seeing is...

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  • Seeing is Believing: How Our Customers Use Intent Data and AI to Achieve Amazing Results

    Seeing is Believing: How Our Customers Use Intent Data and AI to Achieve Amazing Results

    We’ve spoken a lot in this blog about how intent data can help improve Sales and Marketing results. But as the saying goes: Seeing is believing. That’s why we’re so excited to share OneLogin’s...

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  • Watch: How AI is Transforming B2B Businesses

    Watch: How AI is Transforming B2B Businesses

    The marketing industry has undergone a remarkable transformation over the past few decades — and Leadspace CEO Doug Bewsher has had a front seat view. Having started his career in... The post...

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