Ari Soffer

  • Sales and Marketing Ops: The Key to Alignment in a Data-Obsessed World

    Sales and Marketing Ops: The Key to Alignment in a Data-Obsessed World

    Aligning Sales and Marketing has always been a major challenge for B2B companies. Overall, industry surveys show that B2B marketers understand their primary goal is to support Sales’ objectives....

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  • 5 Reasons B2B Marketing and Sales Need a Customer Data Platform

    5 Reasons B2B Marketing and Sales Need a Customer Data Platform

    B2B data requirements are complex, particularly for Marketing and Sales. We need a lot of it, both in terms of overall coverage and depth; we need data on people (demographics)... The post 5...

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  • Hard Data Point And Shoot: Targeting Customers With AI Accuracy

    Hard Data Point And Shoot: Targeting Customers With AI Accuracy

    This article first appeared on MarTechSeries. Here are just a few eye-opening statistics: Marketers’ number one challenge is understanding customer interactions across all touchpoints. A Forbes...

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  • What’s the Secret to Leading a Successful Startup? And What Can B2B Marketers Learn from the NSA?

    What’s the Secret to Leading a Successful Startup? And What Can B2B Marketers Learn from the NSA?

    What’s the one thing marketers all want — whether they’re in B2B or B2C; whether they’re selling shampoo or cloud communication software? What can the laws of physics teach us... The post What’s...

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  • Seeing is Believing: How Our Customers Use Intent Data and AI to Achieve Amazing Results

    Seeing is Believing: How Our Customers Use Intent Data and AI to Achieve Amazing Results

    We’ve spoken a lot in this blog about how intent data can help improve Sales and Marketing results. But as the saying goes: Seeing is believing. That’s why we’re so... The post Seeing is...

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  • Watch: How AI is Transforming B2B Businesses

    Watch: How AI is Transforming B2B Businesses

    The marketing industry has undergone a remarkable transformation over the past few decades — and Leadspace CEO Doug Bewsher has had a front seat view. Having started his career in... The post...

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  • 3 Tips to Getting Real Value From Intent Data

    3 Tips to Getting Real Value From Intent Data

    Having covering the basic definitions of intent data, together with its key uses and limitations for B2B Sales and Marketing, one thing should be clear by now: intent holds great... The post 3...

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  • Leadspace Proud to be Shortlisted as 2018 SaaS Awards Finalist

    Leadspace Proud to be Shortlisted as 2018 SaaS Awards Finalist

    We are excited to announce that Leadspace is a finalist in the 2018 SaaS Awards Program, in the Best Saas Product for Sales/Marketing category. The announcement is just the latest... The post...

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  • Cut The Hype: When Intent Data Shines — And When it Doesn’t

    Cut The Hype: When Intent Data Shines — And When it Doesn’t

    In a previous post, we covered some of the use cases of intent data, demonstrating  the clear advantage it offers to B2B marketers and salespeople alike. Using intent data, marketers... The post...

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  • 3 Reasons You Should Consider Direct Mail Marketing

    3 Reasons You Should Consider Direct Mail Marketing

    In an age of digital marketing, big data, Artificial Intelligence (AI) and all things technological, direct mail might seem like a thing of the past. It’s not just a question... The post 3 Reasons...

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  • Timing is Everything: 6 Ways Intent Data Can Help B2B Sales And Marketing

    Timing is Everything: 6 Ways Intent Data Can Help B2B Sales And Marketing

    Intent data is arguably the newest and hottest B2B buzzword right now. Together with groundbreaking emerging technologies like Artificial Intelligence (AI), intent data offers a fresh, exciting...

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  • 3 Ways Social Media Has Changed for Marketers – And 4 Ways it Hasn’t

    3 Ways Social Media Has Changed for Marketers – And 4 Ways it Hasn’t

    Social media is an important channel for companies to stake their brand presence, create awareness, drive traffic to their websites and even generate leads. But a lot has changed since... The post...

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  • There’s Only One Way for “Predictive” MarTech to Live up to its Promise…

    There’s Only One Way for “Predictive” MarTech to Live up to its Promise…

    Who wouldn’t like to know the future? When the predictive analytics craze first hit the B2B scene, some Sales and Marketing people were led to believe it could enable them... The post There’s Only...

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  • When “Personalization” Becomes Bad Marketing

    When “Personalization” Becomes Bad Marketing

    Have you ever been called the wrong name? Not even something vaguely resembling your own, which is bad enough (Dan instead of Dave, Sally instead of Sarah); but a completely... The post When...

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  • 7 Steps to Successful ABM Execution

    7 Steps to Successful ABM Execution

    No one really needs to convince you that account-based marketing works. Today, ABM is part of the scenery for B2B Marketing and Sales. Businesses can see for themselves that it... The post 7 Steps...

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  • A Single Source of Truth? Here’s Proof it Can be Done

    A Single Source of Truth? Here’s Proof it Can be Done

    The quest for a “single source of truth” for Marketing and Sales data has an almost mythical feel to it. Sure, we’d all love to have one – a single... The post A Single Source of Truth? Here’s...

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  • 3 Great Reasons to Join Leadspace at B2B Marketing Exchange 2018

    3 Great Reasons to Join Leadspace at B2B Marketing Exchange 2018

    B2B Marketing Exchange is nearly here — a perfect opportunity to hear from some of the top thought-leaders in B2B marketing, sales and demand generation. As Platinum Sponsors, we’ve got... The...

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  • Introducing: The B2B Marketer’s Guide to Artificial Intelligence

    Introducing: The B2B Marketer’s Guide to Artificial Intelligence

    Just as one marketing buzzwords seems to be fading into the background (take a bow, ABM), another one pops up to take its place. Artificial Intelligence (AI) is fast emerging... The post...

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  • 5 Steps to Creating Powerful Case Studies

    5 Steps to Creating Powerful Case Studies

    Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or... The post 5...

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  • Why You Don’t Really Need to Break Down Your Data Silos

    Why You Don’t Really Need to Break Down Your Data Silos

    Data Silos have become the “s-word” of B2B marketing for two reasons. First and foremost, because they’re a genuine problem. Just by way of illustration, we’ve seen customers missing out... The...

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