Zuman Doubles Lead-to-Opportunity Conversion Rate with Leadspace

February 15, 2017 Ari Soffer

Zuman is a complete Human Resources Business Process-as-a-Service (HR BPaaS) partner which offers a comprehensive HR, payroll, benefits administration solution to small and medium-sized business organizations that want to maximize growth and scale effectively.

To help run their email and account-based marketing (ABM) campaigns, Zuman had turned to traditional B2B data vendors for net-new leads. The results, however, were unimpressive: 75% of Zuman's marketing database proved totally unusable, meaning too few Sales-Qualified Leads and not enough actionable data to maximize their email deliverability rates.

Leadspace's end-to-end data management provided the solution, resulting in a 100% increase in the number of monthly meetings booked:

“We don’t have to worry about every lead we pass on to sales anymore. Leadspace has the software to ensure we are engaging only quality leads.” - Zuman Marketing & Sales Operations Manager Angela Hunter
 
For more, download the full case study.
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