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RingCentral Triples Conversion Rates, Boosts Pipeline & Enables Effective ABM

December 11, 2016

RingCentral, the leading provider of SaaS solutions for business communications, runs one of the most sophisticated demand-generation programs in B2B. Despite the success of their inbound marketing, the company recognized they were missing out on many potentially-valuable opportunities because leads weren’t being aligned to the right accounts with the right information, and sales and marketing activities aligned to be most effective and relevant to potential customers.

Read this case study to learn how RingCentral boosted pipeline with an ABM strategy that incorporated accurate lead and account matching, accurate and actionable account and lead insights and improved lead routing and lead prioritization.

Related blog post: How RingCentral Overcame the Greatest Limitation of AI for B2B Marketing

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