eBooks

Download our free ebooks, white paper and industry studies.

  • 4 Leading B2B Brands Increasing Pipeline and Conversions with AI

    4 Leading B2B Brands Increasing Pipeline and Conversions with AI

    Artificial Intelligence (AI) is empowering marketers to take control of their data and execute truly effective demand generation.

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  • The B2B Marketer's Guide to AI

    The B2B Marketer's Guide to AI

    Artificial Intelligence (AI) holds huge potential for B2B marketing and sales. But how can marketers see through the hype to reap the benefits of this powerful emerging technology?

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  • The Modern Marketer's Guide to Building an Effective MarTech Stack

    The Modern Marketer's Guide to Building an Effective MarTech Stack

    With so much technology out there, why are many B2B marketers still frustrated about the ROI of their MarTech? What are they doing wrong, and how can they get it right?

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  • The State of Account-Based Marketing

    The State of Account-Based Marketing

    Read the ABM Benchmark Survey to see how your fellow B2B marketers, in businesses of all sizes, are thinking about and implementing an ABM strategy to drive revenue from their most valuable accounts.

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  • Leadspace Audience Management Platform - White Paper

    Leadspace Audience Management Platform - White Paper

    What is a B2B Audience Management Platform? Why should you, as a marketer, care? How can it make your lead generation more efficient and effective?

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  • Marketing Technology Industry Council Report: April 2017

    Marketing Technology Industry Council Report: April 2017

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  • ABM Guide for Modern Marketers

    ABM Guide for Modern Marketers

    B2B marketers guide to using predictive analytics to power their lead generation strategies with account-based marketing.

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  • 7 Proven Ways to Increase Lead Conversion

    7 Proven Ways to Increase Lead Conversion

    To convert leads in today's B2B environment marketers must connect with them on a personal level. Read our free worksheet for 7 steps to make your marketing campaigns more human & convert more leads.

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  • The State of Engagement

    The State of Engagement

    As the Engagement Economy—a new era where everyone and everything is connected—continues to mature, how are marketers faring in making consumers feel wanted, understood, and connected to their brand?

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  • Buyer's Guide to Predictive Analytics for B2B Sales and Marketing

    Buyer's Guide to Predictive Analytics for B2B Sales and Marketing

    Predictive analytics can improve your B2B lead generation by predicting the leads that are most likely to buy. Read this guide to understand the best approach to B2B predictive analytics.

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  • Top 10 Use Cases of B2B Predictive Analytics

    Top 10 Use Cases of B2B Predictive Analytics

    See the top 10 ways B2B marketers are using predictive analytics to power their lead generation.

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  • Demand Gen Report: Predictive and Analytics Support Consistent Customer Experiences

    Demand Gen Report: Predictive and Analytics Support Consistent Customer Experiences

    Demand Gen research proves that predictive analytics is necessary to support a B2B customer experience.

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  • Going Beyond the Obvious with Predictive Analytics

    Going Beyond the Obvious with Predictive Analytics

    See how progressive B2B marketing organizations are looking beyond behavior triggers to truly understand their best potential customers.

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  • The State of Salesforce 2015

    The State of Salesforce 2015

    Global insights on digital disruption and business outcomes.

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  • The Clear and Complete Guide to Account-Based Marketing

    The Clear and Complete Guide to Account-Based Marketing

    Get started with your B2B account-based marketing efforts with this step by step guide.

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  • The Basics of ABM

    The Basics of ABM

    Learn about the fundamental roadblocks B2B marketers face with their account-based marketing strategies.

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  • Predictive Power of Three: Discovery, Scoring and Enrichment

    Predictive Power of Three: Discovery, Scoring and Enrichment

    See how predictive analytics can drive B2B lead generation success with discovery, scoring and enrichment.

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