eBooks & Reports

Download our free ebooks, white papers and industry studies.

  • The Ultimate Guide to Driving Revenue with a B2B Customer Data Platform

    The Ultimate Guide to Driving Revenue with a B2B Customer Data Platform

    B2B marketers struggle to use their customer data to understand their customers, and engage them in meaningful ways. In this paper we discuss how Customer Data Platforms are solving this challenge.

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  • Your 4-Step Scoring Program for ABM Success: Predictive, Persona, Lookalike & Intent

    Your 4-Step Scoring Program for ABM Success: Predictive, Persona, Lookalike & Intent

    In this guide, we’ll outline Leadspace’s suite of proprietary AI scoring models, and how they’re guiding over 200 Sales and Marketing teams to bigger, better deals, in less time.

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  • 6 Ways to Optimize your Sales and Marketing with Intent Scoring

    6 Ways to Optimize your Sales and Marketing with Intent Scoring

    Intent Scoring, powered by AI, unlocks the full potential of intent data, to help drive more personalized Sales and Marketing engagement.

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  • The B2B Marketer's Guide to AI

    The B2B Marketer's Guide to AI

    Artificial Intelligence (AI) holds huge potential for B2B marketing and sales. But how can marketers see through the hype to reap the benefits of this powerful emerging technology?

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  • Considering Intent Data? 5 Things You Need to Know First

    Considering Intent Data? 5 Things You Need to Know First

    Intent data can be a powerful tool to help Sales and Marketing know who’s ready to buy. By understanding the power and limits of intent data you can ensure you’re getting real value.

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  • Forrester Names Leadspace a "Leader" in B2B Marketing Data Providers Wave Report

    Forrester Names Leadspace a "Leader" in B2B Marketing Data Providers Wave Report

    Read the full report to find out why Leadspace is recognized as "a best fit for B2B marketers looking for a data platform with advanced data integration and management capabilities."

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  • The Modern Marketer's Guide to Building an Effective MarTech Stack

    The Modern Marketer's Guide to Building an Effective MarTech Stack

    With so much technology out there, why are many B2B marketers still frustrated about the ROI of their MarTech? What are they doing wrong, and how can they get it right?

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  • 4 Leading B2B Brands Increasing Pipeline and Conversions with AI

    4 Leading B2B Brands Increasing Pipeline and Conversions with AI

    Artificial Intelligence (AI) is empowering marketers to take control of their data and execute truly effective demand generation.

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  • The State of Account-Based Marketing

    The State of Account-Based Marketing

    Read the ABM Benchmark Survey to see how your fellow B2B marketers, in businesses of all sizes, are thinking about and implementing an ABM strategy to drive revenue from their most valuable accounts.

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  • Marketing Technology Industry Council Report: April 2017

    Marketing Technology Industry Council Report: April 2017

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  • ABM Guide for Modern Marketers

    ABM Guide for Modern Marketers

    B2B marketers guide to using predictive analytics to power their lead generation strategies with account-based marketing.

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  • The State of Engagement

    The State of Engagement

    As the Engagement Economy—a new era where everyone and everything is connected—continues to mature, how are marketers faring in making consumers feel wanted, understood, and connected to their brand?

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  • Buyer's Guide to Predictive Analytics for B2B Sales and Marketing

    Buyer's Guide to Predictive Analytics for B2B Sales and Marketing

    Predictive analytics can improve your B2B lead generation by predicting the leads that are most likely to buy. Read this guide to understand the best approach to B2B predictive analytics.

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  • Going Beyond the Obvious with Predictive Analytics

    Going Beyond the Obvious with Predictive Analytics

    See how progressive B2B marketing organizations are looking beyond behavior triggers to truly understand their best potential customers.

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