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4 Leading B2B Brands Increasing Pipeline and Conversions with AI

Your target audience are out there somewhere. But where should you be looking? How do you know which prospects will convert into your ideal customers? And how can you make every engagement count to guide them to Sales and help close deals?

Artificial Intelligence (AI) is empowering marketers to take control of their data and execute truly effective demand generation.

Our case studies include brands of all sizes from different industries, with one thing in common: all have applied AI technology to their marketing—and all have achieved starkly impressive results.

From marketing automation giant Marketo, who increased their win rate and ASP by 40%; to innovation management software provider Spigit, who doubled conversion rates while more than halving the average time it took to convert a qualified lead. And from RingCentral tripling their lead-to-opportunity conversion rate, to Tipalti’s use of Deep Learning AI to increase their target market and up conversions by 20%.

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