Intent data is rapidly gaining popularity in the B2B Sales and Marketing space, and it’s easy to see why.
But like any other data category, the greatest challenge of intent data is making sense of it all. There are literally thousands of intent topics to choose from, across an increasing number of intent vendors. How can you know which to focus on?
Intent Scoring, powered by AI, unlocks the full potential of intent data, to help drive more personalized Sales and Marketing engagement.