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ABM Guide for Modern Marketers

Account-based marketing (ABM) is becoming increasingly popular among B2B companies, particularly over the last year. ABM is currently one of, if not the most talked-about topics among B2B marketing thought leaders, and it’s being rapidly adopted by businesses of all sizes.

Based on the statistics the hype appears to be justified. Most companies who adopt ABM see a significant rise in ROI within the first year. If applied correctly, ABM increases revenue and improved efficiency in all industries.

But what is ABM, exactly? How can you focus on selling to accounts, instead of leads?

And how should it be correctly applied? Will your company need to radically overhaul its marketing and sales operations, or can an ABM approach be incorporated into your existing strategies?

Most importantly: How can you use ABM to increase profits for your business?

Find the answers to these questions, and many more, in this comprehensive ABM ebook.

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Marketing Technology Industry Council Report: April 2017
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