Why do only 12% of B2B marketers see significant value from their marketing technologies?
Why do half of all B2B marketers have too many MarTech solutions to handle, and too many unintegrated systems to effectively manage?
How can marketers build a technology stack that makes their lives easier, and their marketing more effective (as it should do), instead of complicating their jobs even further?
For the first time, a group of prominent B2B marketing and technology thought-leaders is addressing these MarTech challenges head-on.
With a dizzying array of technologies to choose from, B2B marketers are in desperate need of a “how-to” guide on how to effectively build and maintain a MarTech stack that does what it’s meant to: create more value.
That’s why the Leadspace-sponsored Marketing Technology Industry Council has released this first-ever comprehensive guide to building an effective, holistic MarTech stack.
Their recommendations are based on the results of a survey of senior B2B marketers, which was published in April 2017 (the survey's results can be viewed here.)