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Intent data can be a powerful tool in helping Sales and Marketing understand who’s most likely ready to buy. But as with many martech tools, intent data works best in certain specific contexts, and less so in others. Only by understanding both the power and limits of intent data can you be sure you’re getting real value, and not falling victim to “shiny marketing object syndrome.”
To help you do that, we’ve put together a list of the 5 most important things B2B Marketing and Sales need to know before buying an intent data solution.
In this white paper, you'll learn:
1. What is intent data?
2. How intent data helps B2B Sales and Marketing
3. Where intent data shines and where it doesn’t
4. The most common mistake B2B Marketing and Sales make with intent data
5. Questions to ask an intent data vendor to ascertain value
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