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Demand Gen Report: Predictive and Analytics Support Consistent Customer Experiences

August 8, 2016

Progressive B2B marketers are investing heavily in advanced analytics tools to offer consistent customer experiences throughout the buyer’s journey.  A recent study from Forrester Research shows that nearly half (45%) of B2B marketers are increasing spending on advanced analytics technologies compared with last year, and 36% are maintaining the same levels.

This ebook from DemandGen Report covers the who, the why and the what of advanced and predictive analytics and how some of the leading minds in marketing are leveraging new technologies to enhance their customer experiences. Get insights from ANNUITAS, CBIG Consulting, Raab Associates and others.

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