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Your 4-Step Scoring Program for ABM Success: Predictive, Persona, Lookalike & Intent

Scoring is an important tool for B2B Marketing and Sales of any kind.

But as important as account and lead scoring are for “traditional” demand generation, they’re even more critical for focused, strategic approaches like account-based marketing (ABM).

At Leadspace, we’ve spent over a decade innovating, refining and perfecting our customer scoring models—powered by Artificial Intelligence (AI)—which, together with our unrivaled data management capabilities and real-time activations, comprise the B2B industry’s first intelligent Customer Data Platform.

In this guide, we’ll outline Leadspace’s suite of proprietary AI scoring models, and how they’re guiding over 200 Sales and Marketing teams to bigger, better deals, in less time.

Previous Flipbook
The Ultimate Guide to Driving Revenue with a B2B Customer Data Platform
The Ultimate Guide to Driving Revenue with a B2B Customer Data Platform

B2B marketers struggle to use their customer data to understand their customers, and engage them in meaning...

Next Flipbook
6 Ways to Optimize your Sales and Marketing with Intent Scoring
6 Ways to Optimize your Sales and Marketing with Intent Scoring

Intent Scoring, powered by AI, unlocks the full potential of intent data, to help drive more personalized S...

Find out how Leadspace can boost your engagement

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