Artificial Intelligence (AI) is the new buzzword for B2B Marketing.
But how can B2B marketers see through the hype and reap the many benefits of this powerful technology? What practical applications of AI are changing the face of marketing in real and exciting ways? How can marketers soberly evaluate the potential ROI of an AI platform in this emerging industry?
To answer these questions and more we've created the first B2B Marketer's Guide to AI.