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Many of us know that account-based marketing (ABM) is not a new concept. In fact, it’s an age-old marketing strategy that both sales and marketing teams have pursued separately.
However, until now, the technology hasn’t always been available to reach and engage accounts—and the decision-makers within them—in a coordinated, scalable way from a single place.
We’d like to invite you to explore the results of the ABM Benchmark Survey. Use these results to understand how your fellow B2B marketers, in businesses of all sizes, are thinking about and implementing an ABM strategy to drive revenue from their most valuable accounts.
Find out how Leadspace can boost your engagementRead More
Most Recent Flipbooks
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B2B marketers struggle to use their customer data to understand their customers, and engage them in meaningful ways. In this paper we discuss how Customer Data Platforms are solving this challenge.
Your 4-Step Scoring Program for ABM Success: Predictive, Persona, Lookalike & Intent
In this guide, we’ll outline Leadspace’s suite of proprietary AI scoring models, and how they’re guiding over 200 Sales and Marketing teams to bigger, better deals, in less time.
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Predictive analytics can improve your B2B lead generation by predicting the leads that are most likely to buy. Read this guide to understand the best approach to B2B predictive analytics.
Going Beyond the Obvious with Predictive Analytics