Many of us know that account-based marketing (ABM) is not a new concept. In fact, it’s an age-old marketing strategy that both sales and marketing teams have pursued separately.
However, until now, the technology hasn’t always been available to reach and engage accounts—and the decision-makers within them—in a coordinated, scalable way from a single place.
We’d like to invite you to explore the results of the ABM Benchmark Survey. Use these results to understand how your fellow B2B marketers, in businesses of all sizes, are thinking about and implementing an ABM strategy to drive revenue from their most valuable accounts.