Fresh off the release of The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019, we’ll be chatting with report’s author, Steven Casey, Principal Analyst at Forrester Research about how B2B teams are using customer data platforms to supercharge their marketing.
Join us Thursday, July 25th at 10am PST / 1pm EST as we discuss:
- What challenges B2B marketers are struggling with today
- What customer data platforms (CDPs) are and why they’ve risen in popularity
- How B2B marketers are using CDPs today
- What we can expect in the future!