The Forrester Wave™: B2B Marketing Data Providers, Q3 2018

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The Forrester Wave™: B2B Marketing Data Providers, Q3 2018 The 12 Providers That Matter Most And How They Stack Up by Steven Casey September 24, 2018 LiCenSed for individuaL uSe onLy ForreSTer.coM Key Takeaways Infogroup, Dun & Bradstreet, TechTarget, Discoverorg, And Leadspace Lead The Pack forrester's research uncovered a market in which infogroup, dun & Bradstreet, TechTarget, discoverorg, and Leadspace are Leaders; insideview, radius, and Zoominfo are Strong Performers; reachforce is a Contender; and datafox, Bombora, and orb intelligence are Challengers. Data Providers Are evolving Into comprehensive Data Platforms as data commoditizes, most data providers are expanding their capabilities with purpose-built tools and services to support marketing, sales, and data management use cases. in the long run, many will evolve into data-agnostic data management platforms. Data Privacy, Management, And Security Are Key Differentiators Prompted by the General data Protection regulation (GdPr) and the need to integrate and store customers' first-party data, many vendors in this market are differentiating on their support for data privacy, advanced data management, and data security. Why read This report in our 21-criteria evaluation of B2B marketing data providers, we identified the 12 most significant ones — Bombora, datafox, discoverorg, dun & Bradstreet, infogroup, insideview, Leadspace, orb intelligence, radius, reachforce, TechTarget, and Zoominfo — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals make the right choice. This Pdf is only licensed for individual use when downloaded from forrester.com or reprints.forrester.com. all other distribution prohibited.

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