Leadspace Acquires Reachforce to Accelerate Expansion of Its Customer Data Platform

via MarTech Advisor

As interest in the B2B CDP category heats up, Leadspace adds ReachForce’s offerings and expertise to power customers’ data-driven marketing and sales efforts.

Leadspace, a B2B Customer Data Platform, has acquired ReachForce, a private company with complementary B2B data solutions like SmartSuite and SmartForms. Leadspace will add Reachforce team members, technology, and strong customer and industry relationships. They’ll also add an Austin, Texas office to the Leadspace locations in San Francisco, CA and Hod Hasharon, Israel.

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Leadspace, recently named a “leader” in The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019 report, looks at this acquisition as an opportunity to strengthen its team, expand its offerings, and add to its growing customer community.

“ReachForce is a well-respected brand with an experienced team in the B2B marketing tech space,” notes Leadspace CEO, Doug Bewsher. “We’ve known them, and competed against them, over the years, so we’re excited to be joining forces now to move the B2B CDP space even further.”

With all of the interest surrounding the CDP category, the ReachForce team saw joining Leadspace as a great next step to where they’d been moving. With the SmartSuite and highly successful SmartForms products, ReachForce customers will now be able to tap into the wide set of data sources and signals on the Leadspace CDP and will also benefit from Leadspace’s advanced AI and analytics offerings for predictive and persona modeling and scoring. “We are excited to join the Leadspace team. The combination results in one of the most comprehensive B2B offerings and clearly establishes the leading B2B Customer Data Platform,” adds former ReachForce CEO, Dion Cornett.

The B2C space has blazed a trail with Customer Data Platforms, using them to solve data challenges created by complicated consumer buying and affinity behaviors. Now CDPs are proving their immense value in solving B2B marketing and sales teams’ own unique data challenges - like bridging data silos, creating a single source of truth for company- and person-level business data, and making sense of the data to improve future performance. And with B2B CDP leaders rapidly bolstering their offerings, it’s clear there’s plenty of innovation and advancement ahead.

RingCentral is one of several companies who have been working with both ReachForce and Leadspace in recent years, and believes in the importance of data-driven marketing. Dave Cowings, Chief Marketing Data Scientist at RingCentral stated: “We’ve loved working with both the Leadspace and Reachforce teams, and we think they’ll fit wonderfully together. We see a lot of value in unifying all the data expertise that the Reachforce team brings on Leadspace’s powerful and flexible platform. More and more companies are starting to see this value too, so we look forward to where the new Leadspace team will take it in the future!”

The newly combined teams look forward to expanding the joint customer family, and working on exciting new features coming later this summer.

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