MarTech Advisor -- Leadspace has announced the launch of its first B2B Audience Management Platform in mar tech to help marketers engage more effectively with B2B customers. This Audience Management Platform uses Artificial Intelligence (AI) to derive meaningful insights on engaging with customers and prospects for effective conversions. The platform combines the power of Data Management, Predictive Modeling, and Audience Discovery in a solution.
Leadspace CEO, Doug Bewsher, said that the company has built a smart platform giving marketers the entire picture of the audience they are marketing to. He added that the platform integrates data from over 40 sources that are constantly updated to deliver ‘a single source of truth’ so that marketers have a clear and consistent view across both external and internal data.
Leadspace had earlier announced updates in B2B predictive intelligence and data management technology space. It is the first predictive analytics platform that uses predictive scoring and intelligence inside the Salesforce dashboard.
A recent study highlights the dearth of useful data and intelligence accessible to B2B marketers. The study also showed that B2B marketers were not taking advantage of data on external channels like advertising or social media. Although in contrast to B2C marketers, B2B marketers had more data, yet they could not harness it to understand their customers in a way that would help them market more effectively. Marketers want a method of automating the data and intelligence gathering process that will support sales by producing qualified leads.
Powered by AI pilots, Salesforce customers can use the power of the Leadspace Virtual Data Management Platform to build B2B marketing campaigns based on TAM (Total Addressable Market) analytics with precise ROI forecasts.
Leadspace Audience Management Platform will significantly enhance the quality and scale of available data, make recommendations and highlight effective marketing activities, and find new audiences to engage with at individual and business levels.