Online and digital channels are now where B-to-B marketers spend a vast majority of their time, effort and money. As a result, online marketing has becoming an extremely noisy space, and finding the right prospects poses a major challenge. Lead generation ranks as the top objective for B-to-B companies’ digital marketing programs, and yet, 61 percent of B-to-B marketers say the biggest challenge they face is generating high-quality leads.
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Leadspace announced a new, AI-powered Audience Management Platform that it says is the first B2B platform to combine Data Management, Predictive Modeling and Audience Discovery.
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First-ever B2B Audience Management Platform designed to improve the scale and quality of available data, as well as make recommendations and prioritize the most effective marketing actions.
Leadspace Introduces AI-Powered B2B Audience Management Platform
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