How Predictive Analytics Can Inform Online Marketing Campaigns

September 23, 2016 Alicia McCarty

Online and digital channels are now where B-to-B marketers spend a vast majority of their time, effort and money. As a result, online marketing has becoming an extremely noisy space, and finding the right prospects poses a major challenge. Lead generation ranks as the top objective for B-to-B companies’ digital marketing programs, and yet, 61 percent of B-to-B marketers say the biggest challenge they face is generating high-quality leads.

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