MarTech Advisor -- San Francisco: Radius and Leadspace, the data intelligence companies for B2B sales and marketing, today announced that they are joining forces under the Radius brand. The company also announced that Leadspace CEO Doug Bewsher becomes CEO and Radius founder Darian Shirazi becomes Executive Chairman.
“Uniting our diverse customer bases—with Radius serving Fortune 500 companies in financial and business services and Leadspace working with seven out of the 10 largest technology firms—brings scale for even faster innovation and growth," said Darian Shirazi, Executive Chairman at Radius. “Revenue teams investing in Radius can be sure they’re partnering with the market-leader offering ground-breaking technologies, and the most trusted platform for growth.”
Radius and Leadspace pioneer how revenue teams find the right data on the right buyers, and reach those buyers across any channel. Radius' excellence in U.S. account-level intelligence, digital ad targeting, and data integrations is an ideal match with Leadspace's proprietary people-level intelligence on global audiences and artificial intelligence technology. Together, new and existing customers have the industry's most comprehensive data intelligence solution that delivers the best account and people targeting alongside powerful data management, ABM execution, and integration to platforms.
“I look forward to working with Darian and our teams to build innovative solutions that provide the world’s largest companies with the power of data intelligence to increase revenue,” said Doug Bewsher, now CEO of Radius.
Leadspace customers will gain access to Radius’ Network of RecordTM, the industry’s gold standard in B2B data, and digital ad channels in a consumer-like product experience, while Radius customers benefit from greater AI on global decision makers and upgraded data management capabilities.
This new backbone go-to-market platform solves for fragmentation in the growing marketing technology landscape. Now equipped with the most comprehensive data intelligence solution, customers can partner and grow alongside a single company, rather than stitching together multiple point-solutions.