Account-based marketing isn't new, but its recent rise in popularity is capturing the attention of B2B marketers looking for innovative ways to increase marketing performance. Although ABM offers the promise of a competitive advantage, it isn't an ideal fit for many organizations. “At face value, ABM sounds easy to understand—the term is descriptive,” says Mark Ogne, EVP of partner marketing at Demand Metric and founder of the Account-Based Marketing Consortium. “But it's not just a tech platform or a marketing activity. It involves changing the campaigns, content, and audiences that marketing is known for.”
Most Recent Articles
Together, Leadspace and ReachForce will be the largest AI-driven CDP in the market for B2B companies.
As interest in the B2B CDP category heats up, Leadspace adds ReachForce’s offerings and expertise to power customers’ data-driven marketing and sales efforts.
Gartner analyses news of Radius-Leadspace merger, and how it will impact the wider B2B predictive marketing analytics space.
Doug Bewsher, CEO of Leadspace, discussed the company’s recent round of funding and their plans to grow their Audience Platform solution by combining data management and Artificial Intelligence (AI).
Leadspace becomes latest startup to benefit from investor's excitement over Artificial Intelligence (AI), raising $21 million in Series C funding led by growth equity firm Arrowroot Capital.
Leadspace, which offers an intelligence platform for B2B marketers, raised $21 million in Series C funding.
Leadspace, the first B2B Audience Management Platform for Sales and Marketing, will use funding to support continued AI product leadership and customer growth in the US and Israel.
Leadspace CEO Doug Bewsher speaks with Demand Gen Report about his AI marketing platform's recent Series C funding - and the exciting future of AI.
Leadspace CEO Doug Bewsher explains how B2B companies can make the most out of Artificial Intelligence, as AI technologies become increasingly prevalent.
Leadspace B2B Audience Management Platform is designed to help B2B marketing and sales discover their Total Available Market, and increase customer and prospect engagement.
With so many Martech platforms out there, how can B2B marketers possibly know where to invest their limited budgets? Here are some useful guidelines.
For a deeper perspective on the impact of the new SiriusDecisions Demand Unit Waterfall, Demand Gen Report reached out to 30 experts in the B2B marketing community. Here is what they had to say.
This infographic from Leadspace highlights key findings of recent research about B2B marketers' views on the benefits and challenges with martech.
Leadspace-sponsored survey finds CRMs more beneficial than web analytics or social media marketing tools.
The worlds of creative and tech are colliding. It’s a perfect time to take advantage. MarTechToday discusses results of Leadspace-sponsored survey by the Martech Industry Council.
A recent study by the Martech Industry Council, sponsored by Leadspace, illustrates how a love/hate relationship with MarTech is evolving for marketers.
Leadspace Audience Management Platform significantly enhances the quality, scale of available data; makes recommendations; highlights effective marketing activities; and finds new audiences to engage.
Leadspace announced a new, AI-powered Audience Management Platform that it says is the first B2B platform to combine Data Management, Predictive Modeling and Audience Discovery.
First-ever B2B Audience Management Platform designed to improve the scale and quality of available data, as well as make recommendations and prioritize the most effective marketing actions.
