Why content marketing is crucial for B2B success

September 23, 2016 Alicia McCarty

Content marketing is a major channel, especially so in the B2B complex sale world. It is as much about building awareness about your brand and providing your audience with information, as it is about bringing in leads to help drive sales.

But what is the best way to create useful content and measure its worth? David B. Thomas, senior director at Leadspace, a company that works to help marketers determine which sales leads to prioritize, offered some insight into how content marketing can help meet B2B marketing goals.

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