Leadspace Blog

News and information for B2B Lead Generation Marketers

  • Digital Advertising: Now B2B Marketers Can do it Just as Well as B2C

    Digital Advertising: Now B2B Marketers Can do it Just as Well as B2C

    Whether in B2B or B2C, in today’s digital world “personalization” is the name of the game. It’s no secret that B2B marketers have lagged those in B2C. In recent years... The post Digital...

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  • This Trade Show Season, These B2B Marketing Leaders Will Teach You How to Rock-it!

    This Trade Show Season, These B2B Marketing Leaders Will Teach You How to Rock-it!

    The events season is well and truly under way, and here at Leadspace we’ve prepared plenty of eye-opening case studies and tips from B2B Marketing leaders you won’t want to... The post This Trade...

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  • Sales and Marketing Ops: The Key to Alignment in a Data-Obsessed World

    Sales and Marketing Ops: The Key to Alignment in a Data-Obsessed World

    Aligning Sales and Marketing has always been a major challenge for B2B companies. Overall, industry surveys show that B2B marketers understand their primary goal is to support Sales’ objectives....

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  • What’s the Secret Formula for a Winning Outbound Strategy?

    What’s the Secret Formula for a Winning Outbound Strategy?

    By now, most B2B businesses appreciate the importance of taking a strategic approach to outbound. Buying lists of contacts and companies, and then firing off content or making Sales calls... The...

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  • 2019: The Year of The B2B Customer Data Platform

    2019: The Year of The B2B Customer Data Platform

    2018 was a transformative year for B2B Sales and Marketing, and an incredible year for Leadspace. The Martech space generally continues to evolve and change rapidly. This is especially true... The...

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  • 5 Reasons B2B Marketing and Sales Need a Customer Data Platform

    5 Reasons B2B Marketing and Sales Need a Customer Data Platform

    B2B data requirements are complex, particularly for Marketing and Sales. We need a lot of it, both in terms of overall coverage and depth; we need data on people (demographics)... The post 5...

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  • Hard Data Point And Shoot: Targeting Customers With AI Accuracy

    Hard Data Point And Shoot: Targeting Customers With AI Accuracy

    This article first appeared on MarTechSeries. Here are just a few eye-opening statistics: Marketers’ number one challenge is understanding customer interactions across all touchpoints. A Forbes...

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  • What’s the Secret to Leading a Successful Startup? And What Can B2B Marketers Learn from the NSA?

    What’s the Secret to Leading a Successful Startup? And What Can B2B Marketers Learn from the NSA?

    What’s the one thing marketers all want — whether they’re in B2B or B2C; whether they’re selling shampoo or cloud communication software? What can the laws of physics teach us... The post What’s...

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  • 6 B2B Content Marketing Pitfalls to Avoid in 2019

    6 B2B Content Marketing Pitfalls to Avoid in 2019

    2019 is upon us — so if you haven’t planned your content marketing budget, drop everything right now, and do that! If you have, good news! This piece was composed... The post 6 B2B Content...

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  • Seeing is Believing: How Our Customers Use Intent Data and AI to Achieve Amazing Results

    Seeing is Believing: How Our Customers Use Intent Data and AI to Achieve Amazing Results

    We’ve spoken a lot in this blog about how intent data can help improve Sales and Marketing results. But as the saying goes: Seeing is believing. That’s why we’re so... The post Seeing is...

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  • Watch: How AI is Transforming B2B Businesses

    Watch: How AI is Transforming B2B Businesses

    The marketing industry has undergone a remarkable transformation over the past few decades — and Leadspace CEO Doug Bewsher has had a front seat view. Having started his career in... The post...

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  • Leadspace Joins Marketo’s Premier Accelerate Partner Program To Enable Customer Engagement at Scale

    Leadspace Joins Marketo’s Premier Accelerate Partner Program To Enable Customer Engagement at Scale

    – Partnership builds on understanding that people and companies don’t want to be marketed to, they want to be engaged with in a relevant way and at the right time... The post Leadspace Joins...

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  • Time Management in Account Management – What Do You Do When Your Portfolio Doubles?

    Time Management in Account Management – What Do You Do When Your Portfolio Doubles?

    Most businesses aspire to grow — after all, growth means new clients, new employees, and new possibilities. But growth also brings its own set of challenges. For us at Directive,... The post Time...

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  • Leadspace Listed as a “Leader” in The Forrester Wave™: B2B Marketing Data Providers, Q3 2018 Report

    Leadspace Listed as a “Leader” in The Forrester Wave™: B2B Marketing Data Providers, Q3 2018 Report

    At Leadspace, we have always firmly believed that marketers and salespeople alike need, and deserve, a single source of truth for data. That’s always been our vision: creating a holistic,... The...

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  • 4 Content Rules to Make Cross Channel Marketing More Agile

    4 Content Rules to Make Cross Channel Marketing More Agile

    Any device; every channel. That’s the strategy behind cross channel marketing. It’s become so popular because audiences have changed — they’re reachable via their inboxes, social m... The post 4...

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  • 3 Tips to Getting Real Value From Intent Data

    3 Tips to Getting Real Value From Intent Data

    Having covering the basic definitions of intent data, together with its key uses and limitations for B2B Sales and Marketing, one thing should be clear by now: intent holds great... The post 3...

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  • How to Get The Most Out of Your Marketing Content: Make it Snack-Sized

    How to Get The Most Out of Your Marketing Content: Make it Snack-Sized

    If you’re not creating at multiple marketing outreach activities with every piece of content you produce, you’re probably leaving much of its value untapped. That’s because all content —...

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  • Moving Forward

    Moving Forward

    Despite the best intentions, some things are just not meant to be. So it is with the Leadspace Radius merger. We have decided not to proceed with the proposed merger,... The post Moving Forward...

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  • Leadspace Proud to be Shortlisted as 2018 SaaS Awards Finalist

    Leadspace Proud to be Shortlisted as 2018 SaaS Awards Finalist

    We are excited to announce that Leadspace is a finalist in the 2018 SaaS Awards Program, in the Best Saas Product for Sales/Marketing category. The announcement is just the latest... The post...

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  • Cut The Hype: When Intent Data Shines — And When it Doesn’t

    Cut The Hype: When Intent Data Shines — And When it Doesn’t

    In a previous post, we covered some of the use cases of intent data, demonstrating  the clear advantage it offers to B2B marketers and salespeople alike. Using intent data, marketers... The post...

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