Leadspace Blog

News and information for B2B Lead Generation Marketers

  • Generating Leads and Beating the Competition — Q&A with Trish Bertuzzi

    Generating Leads and Beating the Competition — Q&A with Trish Bertuzzi

    Trish Bertuzzi is the CEO of The Bridge Group, which helps B2B tech companies develop and refine inside sales strategy for better results. As a professional who has been in the business for more...

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  • Evolve or Die: The Story of Data.com

    Evolve or Die: The Story of Data.com

    In 2005, the term “Big Data” became mainstream, and everyone was looking to get hold of this potentially profitable resource. However, gathering accurate data was difficult for most.  So in 2010,...

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  • Looking for a Data.com Alternative? Here’s How to Choose

    Looking for a Data.com Alternative? Here’s How to Choose

    Now that Data.com is shutting down, what are you going to do about your customer management? If you’re still figuring out what to do the day after Salesforce sunsets this legacy CRM data platform,...

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  • How to Become More Data-Driven at This Year’s Dreamforce & OpsStars 

    How to Become More Data-Driven at This Year’s Dreamforce & OpsStars 

    As if you needed more to be thankful for… This year the banner events for Operations pros are happening the week before Turkey Day (Thanksgiving) here in the U.S. The Leadspace team is super...

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  • How Do They Do It? Leadspace Customers Keep Winning Big

    How Do They Do It? Leadspace Customers Keep Winning Big

    It’s a busy time of year, with the holidays right around the corner and all that’s involved in wrapping up another trip around the sun. What better time to take a look back at the year and...

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  • Accelerate Lead Routing with the Right Customer Data Platform

    Accelerate Lead Routing with the Right Customer Data Platform

    In business, what’s more important than driving leads to your company? Simple answer: converting them.  Many businesses are finding ways to build visibility and attract prospects to their...

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  • How to Use Gated Content Strategically

    How to Use Gated Content Strategically

    Your content marketing strategy is helping to boost traffic to your website, but what more can you do to turn visitors into qualified leads? This is a question to which many are finding the answer...

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  • Make It Personal: Using Data for Content Personalization

    Make It Personal: Using Data for Content Personalization

    We’ve all been victims of personalization. You receive an email that includes your name, or you’re shown product recommendations based on previous searches. Whether you find it helpful, creepy, or...

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  • Understanding Buyer Personas: The Production Manager and Product Manager

    Understanding Buyer Personas: The Production Manager and Product Manager

    If your business-to-business (B2B) enterprise sells to manufacturers, your offering is geared toward the production manager or product manager. These are your buyer personas. Your marketing...

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  • Top Predictive Marketing Strategies for B2B

    Top Predictive Marketing Strategies for B2B

    Predictive marketing is a simple concept to grasp. Imagine if you had a software that took historical customer data and used it to determine a customer’s future value. Better yet, imagine if you...

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  • 4 Ways Marketers Will Use AI in 2019

    4 Ways Marketers Will Use AI in 2019

    With the rapid growth of machine learning technology over recent years, it is hard to turn a corner today without hearing about artificial intelligence and its disruption of nearly every industry...

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  • Customer Experience in B2B Marketing: How to Stand Out from the Crowd

    Customer Experience in B2B Marketing: How to Stand Out from the Crowd

    Suppose you’re a B2B company targeting business owners, leaders, and managers. Along the way, you forget they’re just human beings, so you deliver content that’s somewhat cold, technical, and...

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  • Quality over Quantity: The Importance of Maintaining High-Quality Data

    Quality over Quantity: The Importance of Maintaining High-Quality Data

    When hearing about the power of big data, many businesses are inclined to dive in head first, collecting as much data as possible. However, when it comes to big data, quality is far more important...

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  • Expert Interview Series: Mike Moran of Biznology on How to Excel at Digital Marketing for B2B Businesses

    Expert Interview Series: Mike Moran of Biznology on How to Excel at Digital Marketing for B2B Businesses

    Mike Moran is the co-author of the book on Content Marketing and Big Data, Outside-In Marketing. You can see more from Mike Moran at Biznology.com. One of the initial reasons you started Bizology...

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  • What Exactly Is a Nurture Campaign?

    What Exactly Is a Nurture Campaign?

    Just the other day I found myself defining for a co-worker what exactly a nurture campaign is and isn’t, and in doing so I ran across some great content that helps to clarify things a bit and...

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  • What’s The One “Unscalable” Secret Every Startup CEO Needs to Know?

    What’s The One “Unscalable” Secret Every Startup CEO Needs to Know?

    What’s the most important piece of advice every CEO needs to know — especially if they’re running a growing startup? Watch the video below to hear Leadspace CEO Doug Bewsher discuss this and much...

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  • 5 Ways to Handle Customer and Market Segmentation Like a Pro (+ Free Webinar)

    5 Ways to Handle Customer and Market Segmentation Like a Pro (+ Free Webinar)

    Marketers who use market segmentation are seeing a 760 percent increase in revenue. What’s stopping you from seeing similar results? If you’re not already using market segmentation techniques and...

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  • Ideal Customer Profiles and ABM: A Match Made in Marketing Heaven

    Ideal Customer Profiles and ABM: A Match Made in Marketing Heaven

    It’s no secret that account based marketing is one of the most effective ways for businesses of any size to land their most valuable clients and get the best possible value out of them.  The...

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  • 5 Ways Your Marketing Database Software Can Save You Money

    5 Ways Your Marketing Database Software Can Save You Money

    Most companies have tunnel vision when it comes to purchasing a marketing database software. They know that their marketing data will improve. They know the software will help them better manage...

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  • Use Marketing Automation to Improve Customer Retention

    Use Marketing Automation to Improve Customer Retention

    Roughly 70 percent of businesses report that it’s easier and cheaper to retain customers than it is to find new customers. Customer satisfaction improves brand loyalty, so the easiest way to...

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