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Leadspace Blog

News and information for B2B Lead Generation Marketers

  • B2B Marketers: Beware of Data Hoarding!

    B2B Marketers: Beware of Data Hoarding!

    There is a common misperception that when it comes to lead gen, “the more leads you have, the better your territory”. After more than 26 years’ sales experience, I’ve become all... The post B2B...

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  • Why Marketers Make The Best CEOs

    Why Marketers Make The Best CEOs

    Leadspace’s CEO Doug Bewsher has had a remarkable career – one which has, among other things, seen him take the role of Chief Marketing Office in Skype and Salesforce. With... The post Why...

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  • How To Make Sales Love Marketing: Help Them Close Deals as Quickly as This

    How To Make Sales Love Marketing: Help Them Close Deals as Quickly as This

    We B2B marketers are a simple breed. We don’t ask for much. Some good leads now and again; enough SQLs to keep sales from chewing our ears off; license to... The post How To Make Sales Love...

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  • Your Best Contact Just Moved Companies – What Do You Do?

    Your Best Contact Just Moved Companies – What Do You Do?

    This is the second in a series of best practices blogs from Leadspace’s Customer Success team. Read Part One here: How to Effectively Segment Your Inbound Leads It’s a dilemma which,... The post...

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  • Stop Hard Selling, Start Listening to Your Prospects

    Stop Hard Selling, Start Listening to Your Prospects

    How many prospects does your sales team close on average? Two percent? Five percent? What if marketing could work alongside sales to find and engage with fewer, more qualified leads... The post...

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  • 7 Traits Every Modern Marketer Needs to Have

    7 Traits Every Modern Marketer Needs to Have

    Marketing professionals: when you think about your role at your company, how do you see yourself fitting into the bigger picture? Do you see yourself as the first line of... The post 7 Traits...

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  • How to Effectively Segment Your Inbound Leads

    How to Effectively Segment Your Inbound Leads

    This is the first in a series of best practices blogs from Leadspace’s Customer Success team. When it comes to sending email campaigns, it goes without saying that a CEO... The post How to...

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  • How to Drive More Sales with Intent Data

    How to Drive More Sales with Intent Data

    B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge – particularly in driving revenue for their business. One method that... The...

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  • Why Robots Won’t Take Your Job This Year (Or Ever)

    Why Robots Won’t Take Your Job This Year (Or Ever)

    It’s been one of the hot topics of 2016, and looks set to continue into 2017: The robots are coming to take our jobs. All this has been happening against the... The post Why Robots Won’t Take Your...

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  • How to Build a Winning Lead Gen Strategy, From Your Database Up

    How to Build a Winning Lead Gen Strategy, From Your Database Up

    Building an effective, end-to-end lead generation strategy is far from simple. But if there’s anything I’ve learned in more than a decade leading B2B sales teams, it’s that lead gene... The post...

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  • Most Exciting Marketing Technologies to Adopt in 2017

    Most Exciting Marketing Technologies to Adopt in 2017

    Hello, all, and here’s to a promising 2017! As most of you know, I had a big change in 2016. After creating, building, and leading the Oracle Marketing Cloud from... The post Most Exciting...

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  • Three Bold Predictions for B2B Martech in 2017

    Three Bold Predictions for B2B Martech in 2017

    2016 may finally be behind us, but the momentum from some truly remarkable innovations in B2B martech will almost certainly come to define the year ahead. That fact has given... The post Three...

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  • How to Plan Effectively and Avoid ‘Random Acts of Marketing’

    How to Plan Effectively and Avoid ‘Random Acts of Marketing’

    Have you ever found yourself sucked in by random acts of marketing? Your team looks at your goals for the month, you see that your leads aren’t where you want... The post How to Plan Effectively...

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  • 5 Steps to Close More Prospects with Full-Funnel Marketing

    5 Steps to Close More Prospects with Full-Funnel Marketing

    Most modern marketers consider themselves to be the person responsible for a set of leads. They lasso prospective customers and hand them off to sales to close the deal. But... The post 5 Steps to...

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  • 6 Questions Marketers Must Be Prepared to Answer for Their CEO

    6 Questions Marketers Must Be Prepared to Answer for Their CEO

    Marketing can sometimes feel like the most under-appreciated function in a company. Many CEOs out there just don’t get marketing. As a result, they don’t think of marketers as people who... The...

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  • How to Prepare Your CRM for Account-Based Marketing

    How to Prepare Your CRM for Account-Based Marketing

    As we end 2016, it’s strange to consider how far industry thinking in B2B marketing has come in just a few short years. Not that long ago we were being... The post How to Prepare Your CRM for...

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  • You Just Implemented a Customer Success Platform — Now What?

    You Just Implemented a Customer Success Platform — Now What?

    For those just getting a Customer Success platform or reporting system up and running, deciding what metrics to track can be confusing. There are so many data points in Customer Success,... The...

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  • What Apple’s Big Shift in AI Research Means for B2B Companies

    When Apple’s chief Artificial Intelligence researcher Russ Salakhutdinov announced yesterday the company’s intention to start publishing its AI research, the news generated no small amount... The...

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  • How to Ditch the “Hype” and Achieve ABM Success in 2017

    How to Ditch the “Hype” and Achieve ABM Success in 2017

    Account-based marketing. ABM. Account-based everything. It’s been blogged, tweeted, studied and generally written to death in 2016. And as anyone familiar with the Gartner Hype Cycle knows,...

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  • 5 Marketing Tips to Start 2017 with a Bang

    5 Marketing Tips to Start 2017 with a Bang

    Q4 can be a slow period for most B2B marketers, especially the few work weeks in December. But as tempting as it might be to take it easy and enjoy... The post 5 Marketing Tips to Start 2017 with...

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