Leadspace Blog

News and information for B2B Lead Generation Marketers

  • Predictive Marketing: 4 Best Practices to Supercharge Your Next Campaign

    Predictive Marketing: 4 Best Practices to Supercharge Your Next Campaign

    Relying on your gut instinct, industry knowledge, and past success can’t guarantee future profits. Yet, we still find some B2B companies empowering marketers to use these methods with the hopes of...

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  • Ensure Personalized B2B Engagement with Enriched Data

    Ensure Personalized B2B Engagement with Enriched Data

    Imagine being in a world without big data. You’d have to rely on your gut to identify, understand, and market to your customers.  In other words, you’d have to risk making a ton of costly...

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  • B2B Predictive Scoring: What It Is and How to Use It

    B2B Predictive Scoring: What It Is and How to Use It

    Is there such a thing as having too many customers? Maybe so…for a small company with no intention to grow.  But if you’re like most B2B firms, then you’re always on the path for expansion....

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  • Look-Alike Modeling: The B2B Marketer’s Secret Weapon

    Look-Alike Modeling: The B2B Marketer’s Secret Weapon

    It’s 2020 — are you excited about building your next target accounts list?  Probably not.  It’s true you want to expand your current list of accounts, but you’re likely not looking forward to...

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  • How to Use Intent Signals: 4 B2B Marketing Tips

    How to Use Intent Signals: 4 B2B Marketing Tips

    What if there was a way your sales team could be notified when an account was ready to be pitched your product or service? It sounds too good to be true, so it probably is…right? Not exactly....

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  • How to Zero In on Your Ideal Customer Profile

    How to Zero In on Your Ideal Customer Profile

    What’s the best way to make your B2B company stand apart from competitors? Is it to have a bigger and better logo? How about a bigger and better budget?  Not at all. The key to growing your B2B...

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  • How to Use ICPs and Buyer Personas for Sophisticated Segmentation

    How to Use ICPs and Buyer Personas for Sophisticated Segmentation

    You created an ideal customer profile — what next? If you’re like most businesses, you’re using ICPs to develop your marketing campaigns.  The issue with this is that your data may be incomplete....

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  • Target Acquired: What to Do with Your ICP

    Target Acquired: What to Do with Your ICP

    You created an ideal customer profile for your B2B marketing campaign. Now, it’s time to implement it.  But how? Having an ICP on hand is key to making your account-based marketing work — but only...

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  • Is Your Marketing Automation Platform Ready for a Customer-Obsessed Marketing Strategy?

    Is Your Marketing Automation Platform Ready for a Customer-Obsessed Marketing Strategy?

    Did you know that customer-obsessed B2B companies are 2x more likely to grow their annual revenue by at least 10 percent? When you look at the data — and more importantly the logic behind it —...

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  • Brave New World: A Look Ahead at AI in Marketing

    Brave New World: A Look Ahead at AI in Marketing

    What’s the number one resource marketers need to run a successful campaign?  Data.  Without data, you’re developing strategies that are as effective as throwing darts in the dark. You’ll win some,...

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  • What’s the Difference Between an ICP and a Buyer Persona?

    What’s the Difference Between an ICP and a Buyer Persona?

    Do you know what a buyer persona is? How about an ideal customer profile? Have you ever gotten these two terms confused?  If so, don’t worry; you’re not alone. Both have a lot in common, but each...

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  • Is Your B2B Business Ready for a CDP?

    Is Your B2B Business Ready for a CDP?

    In the past, businesses struggled with collecting valuable data about prospects. Now that companies have access to CRMs and DMPs, there’s an abundance of data floating around.  The problem now is...

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  • B2B Data Trends for 2020: What’s on the Horizon This Year?

    B2B Data Trends for 2020: What’s on the Horizon This Year?

    It’s safe to say that data is the driving force behind most B2B marketing and sales strategies. So B2B marketers use all sorts of databases to gather as much information as they can about...

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  • 3 B2B Selling Trends That Will Change Everything in 2020 and Beyond

    3 B2B Selling Trends That Will Change Everything in 2020 and Beyond

    In his “Operation Manual for Spaceship Earth” written in the moon-trotting days of 1969, Richard Buckminster Fuller made a minor observation that has built up the modern world around us,...

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  • What’s the Difference Between a CDP and a CRM?

    What’s the Difference Between a CDP and a CRM?

    You need an efficient way to manage your customer data. Your CRM and DMP platforms are serving their purpose, but just don’t seem to deliver the results your company desires.  So you do some...

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  • What Data.com’s Fate Reveals about the Importance of Data Enrichment

    What Data.com’s Fate Reveals about the Importance of Data Enrichment

    Once upon a time, there was a handy tool called Jigsaw. It helped salespeople collect data on potential customers. Then came Salesforce, and the two combined to create what’s now known as...

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  • Generating Leads and Beating the Competition — Q&A with Trish Bertuzzi

    Generating Leads and Beating the Competition — Q&A with Trish Bertuzzi

    Trish Bertuzzi is the CEO of The Bridge Group, which helps B2B tech companies develop and refine inside sales strategy for better results. As a professional who has been in the business for more...

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  • Evolve or Die: The Story of Data.com

    Evolve or Die: The Story of Data.com

    In 2005, the term “Big Data” became mainstream, and everyone was looking to get hold of this potentially profitable resource. However, gathering accurate data was difficult for most.  So in 2010,...

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  • Looking for a Data.com Alternative? Here’s How to Choose

    Looking for a Data.com Alternative? Here’s How to Choose

    Now that Data.com is shutting down, what are you going to do about your customer management? If you’re still figuring out what to do the day after Salesforce sunsets this legacy CRM data platform,...

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  • How to Become More Data-Driven at This Year’s Dreamforce & OpsStars 

    How to Become More Data-Driven at This Year’s Dreamforce & OpsStars 

    As if you needed more to be thankful for… This year the banner events for Operations pros are happening the week before Turkey Day (Thanksgiving) here in the U.S. The Leadspace team is super...

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