AI for B2B Marketing: 10 Essential Questions to Ask a Vendor at Dreamforce

October 6, 2016 David B. Thomas

Ever since the first hint of Salesforce Einstein, you could close your eyes and almost hear the sound of vendors shoehorning the phrase “artificial intelligence” into their PowerPoint decks. As you wait with bated breath the Einstein keynote, prepare yourself with this informative list of questions you can ask a vendor to find out if an AI-based solution will work for your B2B marketing and demand generation workflow and martech stack to provide ROI.

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