Is There a “There” There When it Comes to B2B Predictive Analytics?

May 24, 2016 Kylee Hall

Maybe it’s a stretch to commingle B2B lead generation and modernist literature, but when it comes to marketing trends, I often think of Gertrude Stein’s quote about her hometown of Oakland: “There is no there there.” I live in Oakland and couldn’t be happier “there,” and I’m also convinced that when it comes to the ROI of predictive analytics, there’s a whole lot “there.”

B2B Predictive Analytics Use Cases

SiriusDecisions recently wrote about the use cases they see for B2B Predictive Analytics. Whenever an analyst firm presents research like this about a particular space, you know there’s a there there.

(Okay, enough with the “there’s.” – Ed.)

Predictive Analytics Use Cases for B2B Lead Generation Marketing
SiriusDecisions’ Predictive Analytics Use Cases

We’re kicking off the SiriusDecisions Summit this week in Nashville and we’ll be hearing a lot about predictive analytics this week — not just from the plethora of vendor sponsors. There’s a session happening on Thursday at 2:40PM that should prove interesting: Using Predictive Analytics to Drive Marketing Decision Making.

RingCentral and Leadspace Case Study Proves the ROI of ABM

Leadspace discussed these predictive use cases in the RingCentral and Leadspace ABM case study session with David Cowings, Chief Marketing Data Scientist, from RingCentral on Tuesday at the event. Look for highlights in a follow-up post.

Come visit Leadspace at SiriusDecisions Summit 2016, Booth 534!

RingCentral boosts pipeline with ABM and Leadspace

The post Is There a “There” There When it Comes to B2B Predictive Analytics? appeared first on Leadspace.

Previous Article
Demand Gen Pains Part 2: I Have Plenty of B2B Leads
Demand Gen Pains Part 2: I Have Plenty of B2B Leads

If you spend your days as a B2B demand generation marketer trying to generate more leads—and better leads—t...

Next Article
HubSpot and Leadspace Integration Helps B2B Marketers Boost Campaign Performance with Predictive Analytics and B2B Data
HubSpot and Leadspace Integration Helps B2B Marketers Boost Campaign Performance with Predictive Analytics and B2B Data

We’re happy to announce the general availability of Leadspace integration with HubSpot, to give B2B lead ge...