Today is an exciting day for Leadspace. Today we announce the completion of our Series C funding round, led by Arrowroot Capital, together with JVP who have been partners in Leadspace’s growth from the very beginning of our days as a start-up in their Jerusalem incubator. We are very excited to have Arrowroot join our board, with their expertise in scaling successful technology companies and building world class teams.
Since we started seven years ago, the face of B2B marketing has undergone a transformation. No longer is it OK to just send out blanket “nurture” emails to everyone and hope that will generate positive customer engagements. No longer can you rely on a single data source as the basis to know your customer. No longer is it enough for marketers to just think of leads — they need to market to accounts, and teams of people. Neither can marketers afford to ignore intelligence and information from external parties, and simply rely on the limited info they gather internally.
To become a world class B2B sales and marketing organization you have to transform — to look more like a consumer company, to really know your customer at the account, demand unit and individual level, and then target and personalize your messaging to cut through the noise. And think customer-first. Todd Berkowitz in Gartner’s recent Account-Based Marketing Vendor Guide for TSPs highlights this change brilliantly.
We at Leadspace are proud to have led the charge, with the launch of the first B2B Audience Management Platform a year ago — bringing together data, insights and predictive intelligence, to provide our customers with a robust data foundation, effective segmentation and scoring, and highly accurate recommendations about how B2B Sales and Marketing teams should best engage their customers.
We are especially proud to have built this vision together with our customers, including industry thought-leaders such as Microsoft, Marketo, Google, AppDynamics, HP, N3, Symantec, NVidia, RingCentral and many others. And we’re equally proud that they have shared their own transformation with others, by exhibiting how they are using Leadspace to change the rules of the B2B Marketing and Sales game at conferences and events over the past year.
It’s also been exciting to see so many Leadspace customers receiving high-profile recognition for implementing ground-breaking new approaches to marketing. Earlier this year, Leadspace customer Microsoft were named Enterprise Marketing Team of the Year at Marketo’s Revvie Awards, while marketing leaders at another Leadspace customer, DXC Technologies (formerly CSC), picked up the SiriusDecisions ROI Award in the Account-Based Marketing category.
Our Series C investment of over $20M will allow us to continue leading this journey — to grow our customer team in San Francisco and Denver, and our AI and data management product teams in Israel. And of course, we’re always looking for people to help us on this journey, so if you want to help shape the next stage of B2B sales and marketing tech, come join our team!
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