I started Leadspace after seeing firsthand how B2B companies — of all sizes and in all industries — were struggling to connect with and sell to their target audiences. Primarily, this was occurring due to bad/incomplete data, and a lack of actionable insights from whatever data they did have. To be more specific: B2B Marketing and Sales organizations in particular were failing to leverage 3rd party data and adopt the kind of Artificial Intelligence (AI) software necessary to drive more relevant and effective engagement with their prospects and clients.
Inspired by my past experiences of how data and intelligence become actionable in real life problems — in both the military and business worlds — I decided to start a company and build the technology that would help B2B companies enter the next era of data and intelligence-driven Marketing and Sales.
Along the way I was lucky to work with some of the smartest and most passionate people in the field and build the first B2B Audience Management Platform. Leadspace was able to attract many of the leading tech companies in the world to adopt our groundbreaking platform and support and partner with us on our mission.
Now is the right time to bring this vision and technology to a much wider market and turn the Audience Management Platform into a product of choice in the B2B data & intelligence space.
With every client, partner or analyst interaction I have, the message is loud and clear: Just like Marketing Automation Platforms created an end-to-end platform — under which many of the point solutions and features were consolidated/integrated to automate the majority of the marketing workflows (as happened with Audience Management Platforms for B2C as well) — B2B companies need a single end-to-end platform for data and intelligence, to consolidate data silos and AI point-solutions into a “single source of truth,” that seamlessly and consistently powers data-driven audience engagement across systems and channels.
I am convinced that we have achieved this by coming together with Radius. Here’s why:
Data + Actionable Intelligence + Experience = A Winning Combination
For a start, Radius’ and Leadspace’s complementary and proprietary data and AI assets can now power our clients with the most robust data, signals and scores across both the SMB and mid-market/enterprise markets in a single platform.
What’s more, our synergetic APIs and applications can allow a new level of integration with CRM and Marketing Automation Platforms. Our combined data, signals and scores will seamlessly drive sales and marketing engagements across all channels.
And above all, the two companies bring together the most impressive client-base and talent. Together, we will provide what the market is truly thirsting for — a market leader that can go beyond the hype and truly define the market needs, lead the way in terms of thought-leadership and innovation, and build a truly scalable B2B data & intelligence platform. It’s no surprise that industry experts from Forrester, Gartner and SiriusDecisions (see press release) are already reacting positively to the news.
We are truly excited about this partnership, and look forward to working together with the Radius team towards our shared goals. The many conversations and interactions I’ve had with Darian and his team have left me convinced that together we will build a truly end-to-end, go-to-market platform for B2B Sales and Marketing that’s head and shoulders above the rest.
For more information on why Leadspace and Radius are joining forces, and how it will benefit our customers and the industry as a whole, click here or below:
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