Your Complete Guide to Kickstarting Account-Based Marketing

April 6, 2016 David B. Thomas

We get it. You go to meetings and tell everyone you’re following the latest marketing trends. You’re all over ABM. You were ABM before ABM was cool. Heck, you’ve worn out your third I heart ABM t-shirt.

Inside, you’re quaking in fear of being discovered. We’ve all done it. How is it possible to keep up with all the trends? Perfectly reasonable to hold off until you get to the tipping point.

Welcome to the tipping point.

But don’t worry. We’ve got your back. We’ve pulled together some key content to help you get started with ABM, or at least be able to talk intelligently about it down at the Cool Marketers’ Club.

First, there’s a video with smart cartoon people. It’s a little pitchy, but it’s got robots.

Once you get inside, it gets even better.

  • Find out how RingCentral drove a major boost in pipeline, increased SDR productivity by 50% and slashed data costs with an ABM strategy built on lead-to-account matching.
  • Listen to our webinar with ABM pioneer Jon Miller of Engagio to explore ABM, how it works, and whether or not the hype is justified.
  • Download our white paper to learn the Six Key Steps to Enabling ABM and how to overcome the biggest roadblock to a successful ABM implementation.

Click below. And stop living in fear.

Leadspace B2B account-based marketing demand generation

Main image by Robert Couse-Baker from Flickr | CC 2.0

The post Your Complete Guide to Kickstarting Account-Based Marketing appeared first on Leadspace.

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