Top 5 Uses for Lead to Account Matching

August 8, 2016

Lead-to-account matching sounds tactical, but it's very powerful. Without a trusted system to consistently connect leads to their proper parent accounts, efforts like account-based marketing can fall flat.

The Leadspace Predictive Analytics Platform gets creative with lead-to-account matching, expanding upon the ways marketing and sales teams can more effectively manage accounts and target leads. Read this guide to learn:

  • How to ensure proper inbound lead attribution
  • "Gotchas" for selling into globally-distributed organizations
  • The easiest way to consistently target and message an account
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Turns out "ICYMI" stands for "in case you missed it." Neat!

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