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Helpful news and information for B2B demand-generation marketers.

  • 5 Marketing Tips to Start 2017 with a Bang

    5 Marketing Tips to Start 2017 with a Bang

    Q4 can be a slow period for most B2B marketers, especially the few work weeks in December. But as tempting as it might be to take it easy and enjoy... The post 5 Marketing Tips to Start 2017 with...

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  • 6 Questions Marketers Must Be Prepared to Answer for Their CEO

    6 Questions Marketers Must Be Prepared to Answer for Their CEO

    Marketing can sometimes feel like the most under-appreciated function in a company. Many CEOs out there just don’t get marketing. As a result, they don’t think of marketers as people who... The...

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  • What Apple’s Big Shift in AI Research Means for B2B Companies

    When Apple’s chief Artificial Intelligence researcher Russ Salakhutdinov announced yesterday the company’s intention to start publishing its AI research, the news generated no small amount... The...

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  • How to Ditch the “Hype” and Achieve ABM Success in 2017

    How to Ditch the “Hype” and Achieve ABM Success in 2017

    Account-based marketing. ABM. Account-based everything. It’s been blogged, tweeted, studied and generally written to death in 2016. And as anyone familiar with the Gartner Hype Cycle knows,...

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  • ABM Guide for Modern Marketers

    ABM Guide for Modern Marketers

    B2B marketers guide to using predictive analytics to power their lead generation strategies with account-based marketing.

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