For a lot of B2B marketing and sales teams, the term predictive analytics is synonymous with predictive scoring. In a lot of cases, this is true. However, predictive analytics technologies are going beyond just scoring to provide robust end-to-end solutions.
This report debunks myths and breaks down the predictive analytics space. It describes how companies can benefit across multiple areas of their demand gen and sales funnels with solid examples of how companies are using predictive analytics technologies today.
