The partnership enables marketers to broaden, optimize, and activate their data. Joint customers like RingCentral and Extreme Networks benefit from on-demand third-party data and AI-driven intelligence, synced directly into their marketing programs.
San Francisco, CA, Dec. 2018 – Leadspace announced today that it has joined LaunchPoint™ by Marketo®, an Adobe company, as part of the Accelerate partner program, strengthening their long-standing relationship and enabling B2B marketers to create end-to-end customer engagement.
As a member of LaunchPoint, Leadspace will now give B2B marketers a complete view of their target audiences, enabling them to create meaningful customer and prospect engagement. Marketers using Leadspace’s turnkey integration into the Marketo Engagement PlatformTM, part of the Adobe Experience Cloud, gain on-demand access to comprehensive third-party data coverage and AI-driven insights, including predictive and persona modeling, as well as intent signals.
Marketo Accelerate is part of LaunchPoint, Marketo's best-in-class partner ecosystem, and the industry's first MarTech partner accelerator, which empowers marketers to plan, engage, and measure marketing efforts across all channels through the buyers’ journey.ca
Joint customers triple sales opportunities, increase win rates and ASP
Leadspace CEO Doug Bewsher said: “We’re excited to take our partnership with Marketo to the next level. Our two companies share many joint customers, including industry leaders like RingCentral and Extreme Networks, who are already using our solutions to achieve incredible results – such as tripling their sales opportunities, doubling email clickthrough rates, and increasing MQLs by 20%. This partnership will help empower marketers from companies of all sizes and across a wide range of industries to create meaningful engagement, by combining highly accurate customer data with advanced AI-driven insights.”
Shai Alfandary, Global Vice President Business Development and head of LaunchPoint, added: “We’re pleased to welcome Leadspace into the Marketo Accelerate program. Leadspace is an important partner in Marketo’s mission to equip modern marketers with the tools they need to thrive in today’s engagement economy.”
Marketo, an Adobe company, offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry's innovation pioneer, Marketo is the trusted platform for thousands of CMOs due to its scalability, reliability, and openness. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprises and fast-growing organizations across a wide variety of industries. To learn more about the Marketo Engagement Platform, part of Adobe Marketing Cloud, LaunchPoint® partner ecosystem, and the vast community that is the Marketing Nation®, visit www.marketo.com.