Only 7% of Marketers See Measurable ROI from Marketing Automation Investments Due to Poor Quality Data; Session Will Show B2B Companies How to Boost Data Accuracy, Marketing & Sales Effectiveness with Social and Web Analytics to Build Pipeline & Improve ROI.
Leadspace, the only B2B social-powered demand gen platform, today announced that CEO Doug Bewsher and Tony Kavanagh, CMO of DataStax, the leading distributed database technology built on Apache CassandraTM, will co-present at Dreamforce 2014. Their session, “How to Build a Billion Dollar Demand Gen Pipeline from Scratch,” will showcase how DataStax used Leadspace’s real-time solution to increase sales effectives and enhance their pipeline to exceed goals within six months. The session is set for 2 p.m. PDT Monday, Oct. 13 in the Partner Theater West, Cloud Expo at the Moscone Center in San Francisco.
As part of the session, Bewsher and Kavanagh will demonstrate how other B2B companies can use these same techniques, including Leadspace’s live, context-rich solutions, to dramatically improve marketing effectiveness and generate similar results. “Leadspace helps organizations solve two of the biggest and most universal challenges: how to build pipeline and how to increase revenue,” said Bewsher. “DataStax has excelled in meeting both of those challenges by using our solution to uncover accurate, relevant data and social signals to improve targeting, increase conversions and build pipeline. We’re excited to showcase not only how they have become a poster-child of marketing and sales success, but how other companies can apply these lessons learned to improve their own results.”
Sales and marketing effectiveness is an ongoing challenge for marketers who are under growing pressure to build pipeline, drive revenue and show ROI. In the recent 2014-2015 State of Salesforce report conducted by Bluewolf and sponsored by Leadspace, only seven percent of Salesforce.com customers said they were extremely satisfied with their MA results. Poor data quality and inability to integrate data across sources were cited as the most common causes of dissatisfaction.
“Marketing is rapidly becoming the most data-driven function in the organization,” said Corinne Sklar, Global CMO of Bluewolf. “Yet, our study found that only 52 percent of marketers are confident in the quality of their data. Partners like Leadspace offer marketers unique, data-driven insights about leads and contacts, improving data quality and enabling them to be more effective to accelerate results.”
Attend “How to Build a Billion Dollar Demand Gen Pipeline from Scratch,” Monday, October 13th 2 p.m. PDT. Attendees will learn how live, accurate, socially-driven data has become an integral part of DataStax’s demand generation strategy and discover actionable advice for building a billion dollar demand gen strategy, and marketing vision needed to achieve record growth.
To learn more about how high-growth enterprises use Leadspace to quadruple email response rates, double conversions and create one-third more sales opportunities, visit Leadspace at booth W12 or go to www.leadspace.com.
Leadspace is the leading social powered B2B demand generation platform that enables companies to tap into social, internal and external data in real-time to discover, engage and understand prospects to drive increased marketing and sales performance. B2B marketers use the Leadspace SaaS solution to satisfy the full spectrum of demand generation needs– from data enrichment, scoring and ranking to social targeting and sales prospecting via predictive analytics. Leadspace integrates with leading marketing and sales automation platforms including Marketo, Salesforce.com and Eloqua (Oracle) for a streamlined, efficient workflow. Founded by experts in web-based intelligence gathering and semantic analysis, the company is funded by top-tier venture capital firms, including Battery Ventures, JVP and Vertex. Leadspace has offices in the U.S. and in Israel. https://www.leadspace.com/