Leadspace Announces High-Profile Hires To Continue Leadership in B2B Predictive Analytics

September 14, 2016 Alicia McCarty

Leadspace announces two key additions to the leadership team, capping a strong year of growth in customers, revenue and customer success.

Travis Kaufman Joins Leadspace from Marketo

Travis Kaufman joins Leadspace as Vice President of Product Management. While at Marketo, Travis shaped the direction of B2B marketing technology, including building technology partner ecosystem LaunchPoint, and leading product and partner strategy for Ad Bridge. Prior to joining Marketo, Travis led product management and engineering teams delivering on-demand SaaS products for social media marketing, display advertising and CRM sales forecasting.

“At Marketo, I had a unique vantage point into the problems marketing and sales teams face and how technology is transforming how B2B demand generation is done,” Kaufman said. “Leadspace is building the next step in this transformation. I look forward to defining a new direction for B2B marketers, to raise them up and help them deliver business results.”

Sherrod Patching To Lead Customer Success Team

Sherrod Patching joins Leadspace as Vice President of Customer Success. Sherrod has built customer success teams from the ground up, both in the US and EMEA. She comes to Leadspace from enterprise content performance marketing experts BrightEdge Technologies. At BrightEdge, Sherrod led the enterprise customer success team in the 90-person client services organization, and played a critical role in shaping how the CS team engage with customers to drive positive business outcomes and ROI.

“Leadspace offers so much real value to our customers,” she said. “The opportunity to join a company like Leadspace, at this stage in our growth, and help make our customers even more successful is a rare treat in the enterprise software world.”

“I’m so pleased to welcome Sherrod and Travis to Leadspace,” said CEO Doug Bewsher. “We’ve come so far, so fast in 2015. These two roles are absolutely key to solidifying our value for our customers and meeting our growth targets in 2016. We couldn’t have found two better people to join the team in the start of this year.”

About Leadspace

Leadspace is the only vendor offering predictive applications built on a Virtual Data Management Platform for B2B demand generation. Used by four of the five largest enterprise software companies, Leadspace helps marketers find and target ideal prospects through net-new discovery, on-demand enrichment and predictive scoring. Leadspace is trusted by more than 120 leading B2B brands including Oracle, Microsoft, Marketo, RingCentral and BloomReach. The company is based in San Francisco and Tel Aviv and backed by Battery Ventures, JVP and Vertex. www.leadspace.com

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