Leadspace Doubles Customer Roster, Helping over 100 Enterprise Customers Drive Millions in New Pipeline with B2B Predictive Analytics for Sa

September 14, 2016 Alicia McCarty
  • The only end-to-end solution that delivers individual-level predictive analytics gains strong traction in rapidly expanding market
  • Over 100 active customers including RingCentral, Oracle & Kenshoo drive triple quarter-over-quarter revenue growth
  • Partnership with Madison Logic Data empowers users with the world’s largest source of intent data
  • New automated Customer Profile Wizard, self-service tools and API accelerate targeting accuracy to accelerate new business growth

With B2B predictive analytics increasingly becoming a requirement for all B2B marketers, Leadspace is quickly gaining traction with triple quarter-over-quarter revenue growth in this fast growing market, estimated to be worth more than $2bn in the next three years.

Leadspace announced today it has passed 100 active customers, including companies such as Oracle, Kenshoo and RingCentral.

Customers are seeing an average of $50 generated in net new pipeline for every $1 spent on Leadspace and upwards of 70 percent improvement in conversion rates.

The only solution cited by SiriusDecisions Inc. in both the Predictive Lead Scoring and Contact Data Management field guides, Leadspace delivers end-to-end actionable intelligence at both the company and individual level. This exclusive combination of real-time contact discovery, data management and lead scoring in a single solution provides laser-like targeting accuracy and accelerates customer engagement to drive millions in new pipeline.

“Given the interrelatedness between the purchase of new contacts and the prioritization of leads for sales, it can be helpful for b-to-b organizations to standardize on one vendor and scoring rubric to address both contact selection and lead prioritization,” according to SiriusDecisions’ Contact Data Management 2015 Field Guide.

Through a new partnership with Madison Logic Data, the largest source of B2B intent data, Leadspace gives marketers visibility into the hot topics target companies and individuals are researching and, in turn, helps them score and prioritize leads for immediate action and unprecedented time-to-pipeline.

“Madison Logic Data is thrilled to be partnering with a company that is rapidly innovating the demand generation space. The integration of Leadspace and Madison Logic Data’s aggregated intent data will provide marketers unprecedented acceleration of lead-to-revenue,” said Erik Matlick, Madison Logic Data CEO.

Its new Profile Wizard is the first of its kind self-service solution that automates the process of building Ideal Customer Profiles (ICPs) based on the known characteristics of existing best customers, eliminating the time-consuming process of building ICPs through manual analysis.

“By bringing together best in class insight and intent data at the individual level, Leadspace’s clients are starting to see the predictive analytics really pay off in both net new pipeline creation and improved conversion rates,” said Doug Bewsher, CEO Leadspace. “Predictive Analytics is moving rapidly from the realm of early adopters, to a must have requirement for every B2B marketing team”

About Leadspace Leadspace is the only end-to-end predictive analytics platform built from the individual up, leading to real actionability and dramatic improvements in B2B sales & marketing effectiveness. The Leadspace platform combines extensive social, web, intent, and structured data to find and score in real time both companies and individuals who have the greatest intent to buy. Leadspace is trusted by over 100 of the leading B2B brands such as Oracle, Autodesk, Bloomreach and Five9. The company is based in San Francisco and Tel Aviv and backed by Battery Ventures, JVP and Vertex. www.leadspace.com

About Madison Logic Data  Madison Logic Data is the premier provider of demographic and intent data solutions for 1,000+ of the world’s leading B2B marketers and publishers. The company’s Content Consumption Monitoring technology fuels the first ever B2B Intent Data Cooperative. Madison Logic Data empowers marketers to more efficiently monetize their businesses, delivering data for use cases throughout the sales and marketing funnel. With solutions driven by intent data, marketers can communicate to customers with relevant messages at every stage of their journey. Madison Logic Data allows B2B marketers and publishers to present content and advertising that adds value to the end user, driving break through engagement. Madison Logic Data is a global company based in New York City. It is privately funded and profitable. www.madisonlogicdata.com

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