Leadspace and LeanData Partner to Drive ABM with Unparalleled Combination of Predictive Analytics and Lead Management

September 7, 2016 Alicia McCarty

Leadspace and LeanData today announced a partnership to provide lead routing, matching and predictive enrichment of both individual and company contact data. Available immediately to customers of both companies, this pairing gives B2B marketers an unprecedented ability to increase conversion rates for demand generation and account-based marketing (ABM).

Successful ABM requires lead-to-account matching

Inbound lead-to-account matching is crucial for B2B marketing—especially for ABM. But routing leads for prompt follow-up is a major challenge. CRM and marketing automation treat leads as independent entities. Marketing automation platforms don’t match leads to existing accounts. The combination of Leadspace and LeanData solves these problems automatically. Leads are enriched in real time with accurate data, matched to the right accounts and routed for immediate engagement. 

Route leads to the right rep automatically, with no additional work for demand-gen teams

“LeanData and Leadspace together is a game-changer,” said LeanData Vice President of Product Hendrick Lee. “Leads are automatically routed in real-time to the best sales rep or account team with high-quality B2B lead and company data. This ensures the maximum value of every lead is realized, increasing sales velocity while minimizing wasted time and dollars.” “Our partnership gives marketers critical data and insight, with no additional burden on lead-generation teams.” said Leadspace Vice President of Product Travis Kaufman. “The payoff is quick, effective ABM engagement and higher conversion.”

Leadspace is the B2B predictive analytics and data management solution chosen by seven of the 10 largest enterprise software companies. Leadspace helps marketers increase lead conversion and boost pipeline with net-new lead discovery, on-demand database enrichment and predictive lead scoring, on both the company and individual employee level. Leadspace is trusted by more than 120 leading B2B brands including Oracle, Microsoft, Autodesk, RingCentral and BloomReach.

Based in San Francisco and Tel Aviv, Leadspace is backed by Battery Ventures, JVP and Vertex. www.leadspace.com LeanData simplifies the complexity of the B2B sales process through better lead management. LeanData makes sales teams more efficient by matching leads to accounts and automatically routing them to the correct owner. LeanData maximizes the value of every lead by providing richer insights into accounts so businesses can increase sales velocity to close more deals faster. For more information, visit www.leandatainc.com.

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