Three Pioneering B2B Demand Generation Marketers Join Leadspace Customer Advisory Board

September 14, 2016 Alicia McCarty
  • Customer Advisory Board will provide insight and guidance to help Leadspace meet the evolving business challenges faced by B2B marketers
  • Charles Eichenbaum of Microsoft, Eric Lewis of RingCentral and Jason Seeba of BloomReach join the board
  • Eichenbaum honored with SiriusDecisions’ 2016 ROI Award at the SiriusDecisions Summit, in recognition of Microsoft’s “next-generation, comprehensive demand creation engine”

NASHVILLE, TENN. (May 26, 2016)—Leadspace, the predictive analytics choice of more leading B2B brands than any other vendor, today announced three pioneers of enterprise B2B demand generation have joined their Customer Advisory Board. They will provide Leadspace with advice and guidance to meet the evolving business challenges faced by B2B marketers.

Board Members Are Pioneers in B2B Marketing, Lead Generation and Account-Based Marketing

The new Customer Advisory Board members are:

  • Charles Eichenbaum, Director of Marketing Technologies and Operations, Microsoft
  • Eric Lewis, AVP of Demand Generation, RingCentral
  • Jason Seeba, Chief Marketing Technologist, BloomReach

B2B Demand Generation Succeeds with the Best Analytics and Data, Combined with Domain Expertise

“Predictive analytics has become a valuable component in the marketing technology stack for B2B marketers who want a more effective, data-driven approach to find new customers, increase lead conversion and ultimately, drive more pipeline. But some B2B marketers haven't seen the results they expected,” said Leadspace CEO Doug Bewsher. "For predictive analytics to provide real value, it absolutely must integrate with a marketer's existing technology and workflow, and solve the business problems they define," he continued. "Predictive analytics must serve the marketer, not the other way around. The best way for a vendor like Leadspace to ensure that is to continually validate our approach with experienced marketers like Charles, Eric and Jason."

Board Member Charles Eichenbaum Recognized by SiriusDecisions with 2016 ROI Award for Microsoft’s Demand Creation Engine

Eichenbaum was honored with the 2016 ROI Award for demand creation Wednesday at SiriusDecisions’ 11th Annual Summit in Nashville, Tenn. The award is a highlight of the event and was presented during a main keynote. SiriusDecisions singled out Microsoft to receive its highest ROI recognition in the category of demand creation because of "Microsoft’s construction of a next-generation, comprehensive demand creation engine at significant scale."

Bill Hamilton at SiriusDecisions ROI Award keynote

Microsoft's Bill Hamilton on stage at SiriusDecisions' ROI Award keynote

All Three Board Members Have Driven Significant ROI with Leadspace

Eichenbaum used Leadspace as a core component of Microsoft's demand creation engine, in conjunction with Microsoft Azure Machine Learning, to provide predictive scoring and contact enrichment. Lewis, AVP of Demand Generation at RingCentral, transformed the cloud business communication solutions provider’s inbound lead program with an account-based marketing approach, using Leadspace for lead enrichment and lead-to-account matching. The program led to a significant boost in pipeline while reducing data costs and boosting sales productivity. Seeba, Chief Marketing Technologist at BloomReach, created a net-new lead discovery program with Leadspace and was an early adopter of account-based marketing. BloomReach provides organic search, personalized site-search and digital marketing and merchandising applications. Since becoming a Leadspace customer three years ago, BloomReach has sourced nearly 80 percent of the leads that later turn into pipeline directly from Leadspace.

Smart Customers Push Predictive Analytics to Greater ROI

"These are three of the most innovative, data-driven and results-oriented lead-generation marketers in B2B," said Leadspace CEO Doug Bewsher. "They are the best kind of customer, continually pushing us to make Leadspace more valuable as a platform in concrete, bottom-line, ROI terms." "The advances they have driven in Leadspace benefit all our customers," said Leadspace Founder and CTO Amnon Mishor. "It's a pleasure to work with such smart people. The insights we get from them are vital to making sure we're providing what our customers need most."

About Leadspace

Leadspace is the only vendor offering predictive applications built on a Virtual Data Management Platform for B2B demand generation. Used by four of the five largest enterprise software companies, Leadspace helps marketers find and target ideal prospects through net-new discovery, on-demand enrichment and predictive scoring. Leadspace is trusted by more than 120 leading B2B brands including Oracle, Microsoft, Marketo, RingCentral and BloomReach. The company is based in San Francisco and Tel Aviv and backed by Battery Ventures, JVP and Vertex. www.leadspace.com

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