Do your Sales and Marketing teams have target buyer personas? What makes an ideal buyer persona for your business?
Most Marketing teams and data vendors build "personas" based on superficial data like job titles. But your buyers aren’t 2-dimensional job titles - they’re real people, working in complex organizations, with a range of skills, experience, authority, budget, technologies and many other factors that can influence their “fit” as a customer.
Leadspace takes a unique approach to building buyer personas, to ensure they truly represent your ideal buyers.