Lead-to-account matching sounds tactical, but it's very powerful. Without a trusted system to consistently connect leads to their proper parent accounts, efforts like account-based marketing can fall flat.
The Leadspace Predictive Analytics Platform gets creative with lead-to-account matching, expanding upon the ways marketing and sales teams can more effectively manage accounts and target leads. Read this guide to learn:
- How to ensure proper inbound lead attribution
- "Gotchas" for selling into globally-distributed organizations
- The easiest way to consistently target and message an account