Sovos had been transforming its marketing approach to a more audience-centric, personalized and account-based model. However, rapid company growth, multiple sources of customer and prospect data, and poor systems design created a barrier to success and a perfect storm of messy data.
After initially considering traditional predictive solutions, Sovos quickly realized that "predictive" alone isn't enough. After turning to Leadspace Customer Data Platform - combining comprehensive B2B data coverage with advanced predictive modeling - Sovos significantly increased their pipeline quality, conversion rates and win rates.
Read the full case study above to find out how.