Artificial Intelligence for B2B Marketing-10 Essential Questions to Ask a Vendor-Dreamforce

October 6, 2016
Artificial Intelligence has tremendous promise for B2B marketing, making Big Data work for demand generation. The launch of Salesforce Einstein at Dreamforce 2016 has increased the hype. But if you're a B2B marketer, there are ten essential questions you need to ask a vendor to find out if an AI solution can help you boost demand generation, increase lead conversion, drive more pipeline, and enable account-based marketing (ABM).

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