Account based marketing has shifted the way marketing and sales teams approach their outbound efforts. Identifying strategic accounts and the key individuals within each is often hampered by a lack of information. Traditional methods mean scouring your database or third-party data sources, which can be unreliable, incomplete and outdated. So creating targeted outbound campaigns can be both difficult and ineffective depending on who you’re trying to target and what limited information you can get. Leadspace powers account-based marketing at scale.