How to Build Intelligent ABM Campaigns With Marketing Automation

Join experts from Oracle and Leadspace, as they share valuable tips for building high-performing, personalized ABM programs founded in intelligent data and executed in Marketing Automation.

These practitioners and product experts will give you practical ideas for increasing engagement with the right accounts to tee them up for sales to connect and close.

Our first speaker is Michael Henning, Product Marketing Manager at Oracle. The featured speaker is Bence Gazdag, Senior Director, Global Marketing Demand Center & Technology at Oracle. Our host speaker is Jim Hopkins, Senior Director of Marketing at Leadspace.

Michael, Bence and Jim will discuss:

  • How to "Kondo" Your ABM Strategy
  • Real-world examples of successful ABM programs
  • The benefits of Oracle Marketing Cloud + the Leadspace B2B Customer Data Platform and more!
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