Fresh off the release of The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019, we talk to the report’s author - Steven Casey, Principal Analyst at Forrester Research - about how B2B teams are using customer data platforms to supercharge their marketing.
Topics discussed in the live-recorded webinar include:
- What challenges B2B marketers are struggling with today
- What customer data platforms (CDPs) are and why they’ve risen in popularity
- How B2B marketers are using CDPs today
- What we can expect in the future!