Supercharge your marketing with a Customer Data Platform

July 29, 2019
Fresh off the release of The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019, we talk to the report’s author - Steven Casey, Principal Analyst at Forrester Research - about how B2B teams are using customer data platforms to supercharge their marketing. Topic discussed in the live-recorded webinar include: - What challenges B2B marketers are struggling with today - What customer data platforms (CDPs) are and why they’ve risen in popularity - How B2B marketers are using CDPs today - What we can expect in the future!

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