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How RingCentral Transformed Their Demand Gen with ABM

August 5, 2016
Account-based marketing is one of the hottest topics in B2B, but concrete examples of how to put it into practice to drive real-world ROI are hard to find. If you’re looking for a step-by-step blueprint for ABM success, you won’t want to miss this webinar with David Cowings of RingCentral. Cloud-based business communications is one of the fastest-moving, most competitive markets in B2B. Even though they are leader in the field, RingCentral knew they could get much more value from inbound leads with an ABM approach. And they were right. The program generated significant, direct, measurable results including: - 2.3x increase in percentage of actionable inbound leads - 6x increase in lead-to-account match rate - And several others! David Cowings is RingCentral’s Chief Marketing Technologist and the architect of this highly-successful program. In this webinar, David will show you in detail what RingCentral did and how they did it. You’ll learn: - The specific lead-routing and CRM problems RingCentral needed to solve and how they identified them - The steps they took to implement account-based marketing using their existing CRM - A clear illustration of the “before and after” - Solid ROI data expressed in real numbers - Specific takeaways for B2B demand-gen marketers who want to emulate their success
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