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Supercharge Your Marketing With a Customer Data Platform

Fresh off the release of The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019, we talk to the report’s author - Steven Casey, Principal Analyst at Forrester Research - about how B2B teams are using customer data platforms to supercharge their marketing.

Topics discussed in the live-recorded webinar include:

- What challenges B2B marketers are struggling with today

- What customer data platforms (CDPs) are and why they’ve risen in popularity

- How B2B marketers are using CDPs today

- What we can expect in the future!

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